By: Bhupesh Mahara
A0102210063MBA-M&S Class of 2012 Under the Supervision of Dr. Bandana Chadha Assistant Professor (International Business) Department of Marketing
In Partial Fulfillment of Award of Master of Business Administration
AMITY BUSINESS SCHOOL
AMITY UNIVERSITY UTTAR PRADESH
INTRODUCTION: Tourism in Uttaranchal
Uttaranchal now called Uttrakhand was formed in 2000, which was earlier part of northern Uttar Pradesh.
The states have both hills as well as planes.
The state makes boundaries with Uttar Pradesh in South, Nepal on the East, Himachal Pradesh on the west and China on the northeast.
Geographically, it is situated in the central Himalayan zone.
The Ganga and the Yamuna take birth in the glaciers of Uttarakhand.
The tourism industry is a major contributor to the economy of Uttarakhand, with the Raj era hill-stations at Mussorie, Almora, Ranikhet and Nainital being some of the most frequented destination
To this region also belong some of the holiest Hindu shrines, and for almost 2000years now pilgrims have been visiting the temples at Haridwar, Rishikesh, Badrinath andKedarnath in the hope of salvation and purification from sin.
UK is divided into two regions:
Kumaon region
Garhwal region
Tourism is mainly centered in two places in kumaon:
1. Nainital
2. Kausani
Tourism and Tourist Places in Nainital:
Educational Institutions in Nainital: Sherwood College, All Saints’ College,
Religious Places In Nainital: Naina Devi Temple, Pashan Devi Temple,
Other Tourist Places In Nainital: China Peak or Naina Peak, Snow View,
The main tourist places in kausani are:
Pant Museum
Laksmi Ashram
Baijnath
Pinakeshwar
Someshwar
Anasakti Ashram
Kausani Tea Estate
GARHWAL REGION:
Tourism is mainly centered in two places in Garhwal:
Badrinath
Mussorie
Gangotri and Yamunotri
UTTRAKHAND SWOT ANALYSIS:
STRENGTHS:
1. A network of magnificent rivers (