valkswagon
A project report on
“To study Brand awareness and Brand equity of Volkswagen in surat city”
For partial fulfillment of the requirement
For the degree of B.B.A programs
Prepared by:
Jainil Gajjar(116)
[T.Y. B.B.A. MARKETING]
Under the guidance of:
Mr.Ojas Desai
Submitted to
B.R.C.M. College of Business Administration
Veer Narmad South Gujarat University,
Surat.
Year:
2012-2013
ACKNOWLEDGEMENT
I (Jainil Gajjar), take this opportunity to thank my guide Mr. Ojas Desai who assigned me this below mentioned project topic and helped me at every step during the preparation of the work of study “Brand awareness and Brand equity of Volkswagen in surat city”.I am here by, grateful to him. Writing this report appeared to be a great experience to me. It added a lot to my knowledge while I was working on this project. If I say that this project is one of my memorable experience in student life, than it would not be wrong.
The project report could never been accomplished without the guidance and cooperation from my respected faculties. All the faculties have been a constant source of inspiration and I sincerely thank them for their suggestions and help to prepare this project.
I am highly obliged to my support team, who helped me during the training period and cooperated in solving queries. I am very grateful to my college and all those who have directly or indirectly helped me to bring this effort to completion.
Finally, it is my foremost duty to thank all my respondents, who helped me to complete my fieldwork, without whom this project was not possible.
DECLARATION
I, Jainil Gajjar, declare that this project report entitled “Brand awareness and Brand equity of volswagen in surat city” is the result of my own work carried out during December to February 2012-2013 and has not been previously submitted to any other university or institute for any other purpose by me or by any other person.
I will not use this project
“To study Brand awareness and Brand equity of Volkswagen in surat city”
For partial fulfillment of the requirement
For the degree of B.B.A programs
Prepared by:
Jainil Gajjar(116)
[T.Y. B.B.A. MARKETING]
Under the guidance of:
Mr.Ojas Desai
Submitted to
B.R.C.M. College of Business Administration
Veer Narmad South Gujarat University,
Surat.
Year:
2012-2013
ACKNOWLEDGEMENT
I (Jainil Gajjar), take this opportunity to thank my guide Mr. Ojas Desai who assigned me this below mentioned project topic and helped me at every step during the preparation of the work of study “Brand awareness and Brand equity of Volkswagen in surat city”.I am here by, grateful to him. Writing this report appeared to be a great experience to me. It added a lot to my knowledge while I was working on this project. If I say that this project is one of my memorable experience in student life, than it would not be wrong.
The project report could never been accomplished without the guidance and cooperation from my respected faculties. All the faculties have been a constant source of inspiration and I sincerely thank them for their suggestions and help to prepare this project.
I am highly obliged to my support team, who helped me during the training period and cooperated in solving queries. I am very grateful to my college and all those who have directly or indirectly helped me to bring this effort to completion.
Finally, it is my foremost duty to thank all my respondents, who helped me to complete my fieldwork, without whom this project was not possible.
DECLARATION
I, Jainil Gajjar, declare that this project report entitled “Brand awareness and Brand equity of volswagen in surat city” is the result of my own work carried out during December to February 2012-2013 and has not been previously submitted to any other university or institute for any other purpose by me or by any other person.
I will not use this project