Value Based Pricing
1
Master Dissertation
Surname: Nicolas Name: Bresch
Subject:
Value Based Pricing: How companies can use their final customers’ perceived value in a business to business market?
2
Table of content:
1.1 Background of the study ............................................................................................................... 4 1.2 Research question......................................................................................................................... 7 2.1 Research philosophy and approach .............................................................................................. 9 2.2 Research methods ........................................................................................................................ 9 2.2.1 Literature review.................................................................................................................. 11 2.2.2 Real life observation study................................................................................................... 11 2.2.3 Theory development and literature comparison ................................................................. 12 2.3 Data collection method............................................................................................................... 13 2.3.1 Primary source ..................................................................................................................... 13 2.3.2 Secondary source data ......................................................................................................... 21 2.4 Data analysis method Erreur ! Signet non défini. .................................................................... 21 Chapter 3 Literature review .................................................................................................................. 23 3.1. A Definition of Price
Master Dissertation
Surname: Nicolas Name: Bresch
Subject:
Value Based Pricing: How companies can use their final customers’ perceived value in a business to business market?
2
Table of content:
1.1 Background of the study ............................................................................................................... 4 1.2 Research question......................................................................................................................... 7 2.1 Research philosophy and approach .............................................................................................. 9 2.2 Research methods ........................................................................................................................ 9 2.2.1 Literature review.................................................................................................................. 11 2.2.2 Real life observation study................................................................................................... 11 2.2.3 Theory development and literature comparison ................................................................. 12 2.3 Data collection method............................................................................................................... 13 2.3.1 Primary source ..................................................................................................................... 13 2.3.2 Secondary source data ......................................................................................................... 21 2.4 Data analysis method Erreur ! Signet non défini. .................................................................... 21 Chapter 3 Literature review .................................................................................................................. 23 3.1. A Definition of Price