Value Chain
university of portsmouth | |
|The marketing plan of the Coca-Cola Company |
|Principles of Operation & Marketing Management |
| |
|Hemis Number: 632162 |
|11/01/2013 |
| |
Table of Contents 1. Introduction……………………………………………….…….. 1 2. Mission statement …………………………………………….…1 3. Summary of recent performance and financial situation …….1 4. A market overview：Internal and external environmental analysis ………………………………………………….……… 3 5. Marketing objectives and strategies for next 3 years ………...4 6. Recommendation and conclusion...………………………….…6 7. Reference …………………………………………………….….7 8. Appendix ……………………………………………….………. 8
1. Introduction
Owing to the continuous and strong competition within beverage industry, increasing numbers of companies engage in the marketing strategy planning nowadays expect to stay more competitive in the long tern. This marketing plan aims to help the Coca-Cola Company to achieve the sale volumes goal and consolidate the NO.1 position in the soft drink industry.
The Coca-Cola Company ranked number one in the list of the most valuable brands around the world. Meantime, the company is the top beverage producer and retailer, which owns more than 500 brands drinks and sold their products in over 200 countries. What a large scale company inevitably needs its
|The marketing plan of the Coca-Cola Company |
|Principles of Operation & Marketing Management |
| |
|Hemis Number: 632162 |
|11/01/2013 |
| |
Table of Contents 1. Introduction……………………………………………….…….. 1 2. Mission statement …………………………………………….…1 3. Summary of recent performance and financial situation …….1 4. A market overview：Internal and external environmental analysis ………………………………………………….……… 3 5. Marketing objectives and strategies for next 3 years ………...4 6. Recommendation and conclusion...………………………….…6 7. Reference …………………………………………………….….7 8. Appendix ……………………………………………….………. 8
1. Introduction
Owing to the continuous and strong competition within beverage industry, increasing numbers of companies engage in the marketing strategy planning nowadays expect to stay more competitive in the long tern. This marketing plan aims to help the Coca-Cola Company to achieve the sale volumes goal and consolidate the NO.1 position in the soft drink industry.
The Coca-Cola Company ranked number one in the list of the most valuable brands around the world. Meantime, the company is the top beverage producer and retailer, which owns more than 500 brands drinks and sold their products in over 200 countries. What a large scale company inevitably needs its