I. Systems view of world order and relations
Three concrete systems stand out: 1. Mini system 2. World empire( make the world similar) 3. World economies ( feel the influence of some economy around) Ex: There is a German university in Vietnam The system consists of a single division of labor within one world market but contains many states and cultures. Core states concentrate on high skill, capital- intensive production (not use much labor but machine). They are militarily strong and appropriate much of the surplus of the whole world economy. Peripheral areas focus on low skill, labor intensive production and extraction of raw material: they have weak states. Semiperipheral areas have stronger states. II. Globalization: State of belonging to networks and getting into interdependencies in multi-continental level where linkage and interdependencies occur through flows and influences of capital and goods, information and ideas, people and forces. A. Cobweb of globalization: Consumer and industrial market: domestic, international, regional, global Around the consumer and industrial market are substitute products and services The substitute products and services are influences by: 1. Producers 2. Suppliers 3. Intermediaries 4. Providers. All of these things above are affected by : 1. Political systems 2. legal systems 3. cultural systems 4. natural resources and ecology 5. technology and know-how 6. government and other change agents, Note: the differences between industrial market and consumer market In a consumer market, the consumer uses the product for personal use but in an industrial market, the products are used as supply or to do the operations
1 Nguyen Anh Phuong
B. Drivers of the economic globalization: 1. Market: a. Common customer need b. Global customer c. Global market channel d. Transferable marketing Ex of Transferable marketing: An advertisement for a shampoo is made in Iran. This advertisement or marketing