Can be understand how goods and services move through an organization and value is added to them. We can see above the horizontal line activity center they´re called support activities. Below the horizontal line are primary activities.
Inbound Logistics which have to do with the getting raw materials into the company. Raw materials are not only one of the company´s success factors, its largest input. Suits&Co doesn´t use the fabric of domestic manufacture – because they don´t offer right products. In Portugal there are few vendors which offer quality raw materials which mostly coming from suppliers from Italy, Spain and Germany.
Operations which performs operations on those raw materials. The quality of the raw materials is key factor to success. But also important part is technological level in the production process. Suits&Co invests 4 million euro per year in fabric.
Outbound Logistics is the process of moving finished goods in to the hands of customers. It is distribution of finished goods. Only 25% of its sales coming from Portugal, Suits & Co are mostly focusing on American and European market. Company is planning to open new factory and office in US because of increasing demand in this market. It can help to avoid transportation costs and also be closer to Americans. Within increasing of scale Suits&Co developed ready to wear suit, shirts and ties – these accessories product are outsourcing by partners from the textiles industry.
Marketing & Sales is the process of persuading customers to buy your products and services instead of your competitors. Suits&Co invests around 500.000 Euro per year in marketing. To strengthen international position Suits&Co participates in the menswear Fashion Show in Italy and shows in US and in France will follows. As part of their marketing strategy we can found clothing football players.
Service has to do with after sales services. Each store permanently has tailor on-call. Also company implemented