on
Key success factors for Airtel using Porters value chain Analysis
Under the Guidance of
Ms. Navita Mahajan
(Professor, Amity University)
Submitted By: Date of Submission:
Savita Chhikara 25th October 2013
Enroll No.: A1802012098
Amity University
Acknowledgement
Behind every fruitful endeavour lie the advice, guidance and inspiration of all the people directly or indirectly involved with the report. I wish to express my gratitude to all the people involved in the completion of this report. I am thankful to all of them for their help and encouragement throughout the completion of the report. They have been a constant source of support for me.
My heartfelt gratitude and warm salutations are to Prof. Namita Mahajan, the faculty guide, for inculcating in me the principles of dedication and hard work, and proving his guidance and support throughout the Project. I would also like to thanks her for making the doubts clear during the presentation and also for her constructive criticism of the approach to the problem and the result obtained during the course of this work has helped me to a great extent in bringing work to its present shape.
Savita
Amity University
Executive Summary
The purpose behind the preparation of the project is to understand the procedure that how value chain analysis is carried out. And how it plays an important role in strategic planning of a business. We will also understand the role of primary and secondary activities in achieving the profit margin.
In brief, the project will tell us about the importance of value chain analysis. The project will explain very clearly what the meaning of value chain is and what the key success factors related to it is. The company on which we will study