Value Chain Analysis on Arabica Coffee in Mountain Province Phil
Prepared by: Noted by:
MABEL F. BANGGAWAN JULIET P. LUCAS
Coordinator/DTI COFFEE VALUE CHAIN ANALYSIS
As of December 31, 2012
THE INDUSTRY SITUATIONER Coffee Arabica grows well in the province. It grows well from 900 meters up to 1,800 meters above sea level. This variety commends the best taste and aroma among the other coffee varieties namely Robusta, Liberia and excelsa. In Mountain Province, the terrain, weather and altitude is very much suited to these two most common coffee varieties does production in to it – Arabica in the western part of Mountain Province and Robusta in the eastern area of the province. With the intervention of the Local Government Units and the promotion and marketing effort of the Department of Trade and Industry and several other national line agencies, the constituents are now realizing the value, the benefit and the profitability the coffee industry could bring to the people of Mountain Province. Following are quick facts on Arabica Coffee Industry in Mountain Province: Area Covered: 5 municipalities ( Sagada, Besao, Sabangan, Bauko and Barlig with the barangays of Ambasing, Patay, Madongo, Tanulong, Gueday, Pingad, Otucan Sur, Banao, Mabaay, Sadsadan, Lunas, Macalana, Fiangtin and Lingoy ) Variety Planted: Typica, Bourbon, San Ramon, Mondo Novo Harvest Season: January to March Inventory of resources: 3,922 coffee farmers 88,419 coffee bearing trees 180,750 new trees expected to bear within 2-3 year 67,881 kg production of green beans Products sold: Parchment, Green Beans, Whole Roasted Coffee, Ground Roasted Coffee, Brewed Coffee Brands: MP Roast, Sagada Coffee, Sagada Gold, Masferre’s Organic Coffee, Bana’s Coffee, Kapi Ibila, Obaya Coffee, Sabangan Arabica Coffee, Barlig’s Best Coffee, Friendship Brew and Bogengngeng’s Coffee. Current Market: Export: Fair Trade; Switzerland Domestic: 25 souvenir shops; 8 retailer, 252 restaurants and 252 restaurants
MABEL F. BANGGAWAN JULIET P. LUCAS
Coordinator/DTI COFFEE VALUE CHAIN ANALYSIS
As of December 31, 2012
THE INDUSTRY SITUATIONER Coffee Arabica grows well in the province. It grows well from 900 meters up to 1,800 meters above sea level. This variety commends the best taste and aroma among the other coffee varieties namely Robusta, Liberia and excelsa. In Mountain Province, the terrain, weather and altitude is very much suited to these two most common coffee varieties does production in to it – Arabica in the western part of Mountain Province and Robusta in the eastern area of the province. With the intervention of the Local Government Units and the promotion and marketing effort of the Department of Trade and Industry and several other national line agencies, the constituents are now realizing the value, the benefit and the profitability the coffee industry could bring to the people of Mountain Province. Following are quick facts on Arabica Coffee Industry in Mountain Province: Area Covered: 5 municipalities ( Sagada, Besao, Sabangan, Bauko and Barlig with the barangays of Ambasing, Patay, Madongo, Tanulong, Gueday, Pingad, Otucan Sur, Banao, Mabaay, Sadsadan, Lunas, Macalana, Fiangtin and Lingoy ) Variety Planted: Typica, Bourbon, San Ramon, Mondo Novo Harvest Season: January to March Inventory of resources: 3,922 coffee farmers 88,419 coffee bearing trees 180,750 new trees expected to bear within 2-3 year 67,881 kg production of green beans Products sold: Parchment, Green Beans, Whole Roasted Coffee, Ground Roasted Coffee, Brewed Coffee Brands: MP Roast, Sagada Coffee, Sagada Gold, Masferre’s Organic Coffee, Bana’s Coffee, Kapi Ibila, Obaya Coffee, Sabangan Arabica Coffee, Barlig’s Best Coffee, Friendship Brew and Bogengngeng’s Coffee. Current Market: Export: Fair Trade; Switzerland Domestic: 25 souvenir shops; 8 retailer, 252 restaurants and 252 restaurants