Value Chain Management... for O2
Executive summary
O2 which is officially known as telefonica was initially formed in 1985 as Cellnet and then in 2002, BT Cellnet was then rebranded as o2. O2 is a ‘leading provider of mobile services, offering communications solutions to customers and corporate in the UK, Germany and Ireland.’ They deal with mobile phones, broadband and SIMS. O2 offers a wide range of products and services to their customers. Other than the voice services that are provided e.g. making phone calls, the company leads in non voice services such as text, games, media messaging, video and music. In addition to that, data connections by means of GPRS, 3G, WLAN and HSDPA. As of December 2007, O2 had over 40 million customers across Europe with 18.4 million being UK customers. O2 is also the sponsor of the o2 Arena in North Greenwich which is an entertainment venue. O2 customers are able to get priority tickets 48 hours before the general public have access to it.
In late 2007, o2 signed a deal with Apple stating that the iPhone would be sold exclusively to o2 till 2012. However, this ended in October 2009 and Orange and T-Mobile started selling the iPhone in their UK stores.
Introduction
This report explains the practical aspects of value chain management at o2. It portrays the communication and integration of customer value with o2’s operational capabilities. There are three major parts of this report which are pro-forma A, pro-forma B and pro-forma C.
Pro-forma A: overall information about the value of o2’s products and services will be described here. A primary research was also carried out. The type of research used was the quantitative research which was carried out by handing out questionnaires and it was compared to secondary data that was already carried out. It goes on to explain the purpose of the research, why this method was used and what could have been done differently.
The conclusions drawn from the research explains the results of the research. Where the
O2 which is officially known as telefonica was initially formed in 1985 as Cellnet and then in 2002, BT Cellnet was then rebranded as o2. O2 is a ‘leading provider of mobile services, offering communications solutions to customers and corporate in the UK, Germany and Ireland.’ They deal with mobile phones, broadband and SIMS. O2 offers a wide range of products and services to their customers. Other than the voice services that are provided e.g. making phone calls, the company leads in non voice services such as text, games, media messaging, video and music. In addition to that, data connections by means of GPRS, 3G, WLAN and HSDPA. As of December 2007, O2 had over 40 million customers across Europe with 18.4 million being UK customers. O2 is also the sponsor of the o2 Arena in North Greenwich which is an entertainment venue. O2 customers are able to get priority tickets 48 hours before the general public have access to it.
In late 2007, o2 signed a deal with Apple stating that the iPhone would be sold exclusively to o2 till 2012. However, this ended in October 2009 and Orange and T-Mobile started selling the iPhone in their UK stores.
Introduction
This report explains the practical aspects of value chain management at o2. It portrays the communication and integration of customer value with o2’s operational capabilities. There are three major parts of this report which are pro-forma A, pro-forma B and pro-forma C.
Pro-forma A: overall information about the value of o2’s products and services will be described here. A primary research was also carried out. The type of research used was the quantitative research which was carried out by handing out questionnaires and it was compared to secondary data that was already carried out. It goes on to explain the purpose of the research, why this method was used and what could have been done differently.
The conclusions drawn from the research explains the results of the research. Where the
References: * Operations management, nigel slack, stuary chambers, Robert Johnston, 3rd edition, prentice hall, 2009 * Strategic Management Theory: an integrated approach Charles Hill, Gareth Jones, Cengage Learning, 2009 * Value Element Components and Marketing Strategy of Service, SUN Xuanzhong, WANG Jing, Business School, China University Of Politics Science and Law, Beijing, 100088, China * http://www.o2.co.uk/termsandconditions/productsandservices * http://www.cfa.uk.com/images/standards_marketing_sales/MS_non_specialist/MSSSB3%20Prioritise%20your%20target%20customers%20New%20format.pdf * Operations strategy, nigel slack and Michael lewis, 2002, prentice hall * A framework for marketing and management, Philip kotler and Kevin lane keller, 4th edition, 2009 Appendix one