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Value Chaine of Coca Cola Company with Graph

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Value Chaine of Coca Cola Company with Graph
The Coca Cola Company: Marketing
Strategy

Contents
Introduction and Summary of the Company ............................................................................................ 3
Environmental Analysis ........................................................................................................................... 3
Political ............................................................................................................................................... 4
Economic............................................................................................................................................. 4
Social................................................................................................................................................... 4
Technological ...................................................................................................................................... 5
Customer analysis – STP analysis ............................................................................................................. 5
Segmentation ...................................................................................................................................... 6
Targeting ............................................................................................................................................. 6
Positioning .......................................................................................................................................... 7
Competitive Analysis ............................................................................................................................... 7
SWOT Analysis..................................................................................................................................... 7
Strengths


References: - Bell, L., 2004 Kotler, P., 1991. Marketing Management. 7th edition. Englewood Cliffs: Prentice-Hall - Porter, M. E., 2008. Strategic. Competitive Forces that shape Strategy. Harvard Business Review http://www.thecoca-colacompany.com/citizenship/the_coca-cola_system.html> [Accessed on 27th June, 2011] Company. [online] Available at: [Accessed on 27th June, 2011]
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