Van Heusen
Contents
1.HISTORY 3
2.EXPANSION AND GROWTH 4
3.CORPORATE VISION 7
4.VAN HEUSEN IN INDIA 8
4.1 Location of stores 8
5.PRODUCT CATEGORIES: 11
5.1 Van Heusen 12
5.2 Van Heusen women 13
5.3 V DOT 14
5.4 VH Sport 15
6.CURRENT RETAIL PRESENCE 16
6.1 Retail Format: 17
7. EVOLUTION THEORY AND LIFE CYCLE 18
7.1 Retail Life cycle of Van Heusen 20
8. MERCHANDISE HIERARCHY 21
9. PRODUCT ANALYSIS 22
9.1 DESIGN PHILOSOPHY 24
9.2 Customer Profile: (for men and women) 27
10. MARKETING MIX 28
10.1 Products 29
10.2 Price: 29
10.3 Place 29
10.4 Promotions 30
11. SWOT ANALYSIS 34
12. ENVIRONMENTAL ANALYSIS 36
13. COMPETITOR ANALYSIS 37
14. ORGANISATIONAL STRUCTURE 39
15. FINANCIAL DATA 40
15.1 CURRENT RATIO 41
15.2 DEBT-EQUITY RATIO 42
15.3 NET PROFIT RATIO 43
15.4 QUICK RATIO 45
15.5 GROSS PROFIT RATIO 46
16. HR POLICIES 47
16.1RECRUITMENT 47
16.2 TRAINING 48
16.3 WORK CULTURE 49
16.4 PERFORMANCE APPRAISAL 49
16.5 RETENTION LEVEL 50
17. STASTISTICS AND RESEARCH STUDIES 51
17.1 RESEARCH METHODOLOGY 52
17.2 TOOLS USED 53
17.3 RESULTS AND DISCUSSIONS 54
18. BIBLIOGRAPHY 60
19. REFLECTIONS 61
1.HISTORY
The history of PVH can be traced back to 1876, when G. H. Bass began his shoe manufacturing company in Maine. Separately, John M. Van Heusen and Isaac Phillips met and formed the Phillips-Van Heusen Corporation, and Vin Draddy acquired the rights to the Izod name in the early 1900s. In 1881, Moses Phillips and his wife Endel began sewing shirts by hand and selling them from pushcarts to local Pottsville, Pennsylvania, anthracite coal miners. This grew into a shirt business in New York City that placed one of the first ever shirt advertisements in the Saturday Evening Post.
Launched in India in 1990, Van Heusen is yet another success story from the Madura Fashion & Lifestyle stable. The brand operates under license to Madura Fashion & Lifestyle in India and South East Asia. At
1.HISTORY 3
2.EXPANSION AND GROWTH 4
3.CORPORATE VISION 7
4.VAN HEUSEN IN INDIA 8
4.1 Location of stores 8
5.PRODUCT CATEGORIES: 11
5.1 Van Heusen 12
5.2 Van Heusen women 13
5.3 V DOT 14
5.4 VH Sport 15
6.CURRENT RETAIL PRESENCE 16
6.1 Retail Format: 17
7. EVOLUTION THEORY AND LIFE CYCLE 18
7.1 Retail Life cycle of Van Heusen 20
8. MERCHANDISE HIERARCHY 21
9. PRODUCT ANALYSIS 22
9.1 DESIGN PHILOSOPHY 24
9.2 Customer Profile: (for men and women) 27
10. MARKETING MIX 28
10.1 Products 29
10.2 Price: 29
10.3 Place 29
10.4 Promotions 30
11. SWOT ANALYSIS 34
12. ENVIRONMENTAL ANALYSIS 36
13. COMPETITOR ANALYSIS 37
14. ORGANISATIONAL STRUCTURE 39
15. FINANCIAL DATA 40
15.1 CURRENT RATIO 41
15.2 DEBT-EQUITY RATIO 42
15.3 NET PROFIT RATIO 43
15.4 QUICK RATIO 45
15.5 GROSS PROFIT RATIO 46
16. HR POLICIES 47
16.1RECRUITMENT 47
16.2 TRAINING 48
16.3 WORK CULTURE 49
16.4 PERFORMANCE APPRAISAL 49
16.5 RETENTION LEVEL 50
17. STASTISTICS AND RESEARCH STUDIES 51
17.1 RESEARCH METHODOLOGY 52
17.2 TOOLS USED 53
17.3 RESULTS AND DISCUSSIONS 54
18. BIBLIOGRAPHY 60
19. REFLECTIONS 61
1.HISTORY
The history of PVH can be traced back to 1876, when G. H. Bass began his shoe manufacturing company in Maine. Separately, John M. Van Heusen and Isaac Phillips met and formed the Phillips-Van Heusen Corporation, and Vin Draddy acquired the rights to the Izod name in the early 1900s. In 1881, Moses Phillips and his wife Endel began sewing shirts by hand and selling them from pushcarts to local Pottsville, Pennsylvania, anthracite coal miners. This grew into a shirt business in New York City that placed one of the first ever shirt advertisements in the Saturday Evening Post.
Launched in India in 1990, Van Heusen is yet another success story from the Madura Fashion & Lifestyle stable. The brand operates under license to Madura Fashion & Lifestyle in India and South East Asia. At