Main Report: 1. Situation Analysis: a) Introduction: The case revolves around Mr. Agarwal, Manager of the cooperative (VNACS), other players include the members of the agriculture cooperative, Mr. Dwivedi, the bank manager. The main functions of VNACS are to procure the agricultural produce from farmer members and market it in the district mandis. The society also procured and supplied inputs (seeds, fertilizers and pesticides) to the farmer members. Mr. Agarwal’s objective is to ensure maximum benefit to the farmers through the cooperative and its operations, and also to sustain the society’s good image. Where as being the members of cooperative, the farmers wish is to gain the maximum return of their produce. The branch manager would like to extend the business with the cooperative in the long run. b) Objectives: Mr. Agarwal’s should make decisions which are in the best interest of all the stake holders, whom include, the Farmer members of the society, the Co-operative society and the Bank. The Farmer members should get best price for their
Main Report: 1. Situation Analysis: a) Introduction: The case revolves around Mr. Agarwal, Manager of the cooperative (VNACS), other players include the members of the agriculture cooperative, Mr. Dwivedi, the bank manager. The main functions of VNACS are to procure the agricultural produce from farmer members and market it in the district mandis. The society also procured and supplied inputs (seeds, fertilizers and pesticides) to the farmer members. Mr. Agarwal’s objective is to ensure maximum benefit to the farmers through the cooperative and its operations, and also to sustain the society’s good image. Where as being the members of cooperative, the farmers wish is to gain the maximum return of their produce. The branch manager would like to extend the business with the cooperative in the long run. b) Objectives: Mr. Agarwal’s should make decisions which are in the best interest of all the stake holders, whom include, the Farmer members of the society, the Co-operative society and the Bank. The Farmer members should get best price for their