1. Executive Summary......................................................................................................... 2
2. Company Overview......................................................................................................... 3 2.1. Mission Statement................................................................................................... 3 2.2. Vision Statement..................................................................................................... 3 2.3. Product & Services................................................................................................... 3
3.Strategic goals and objectives (Long term and Short Term)............................................ 5 3.1. Objective................................................................................................................... 5 3.2. Planning.....................................................................................................................5 a. Buying a Vending Machine b. Arranging Capital c.Developing Marketing Strategy * Market Segmentation * 4 P’s of Marketing Mix d.Importance of Maintainance & Insurance e.Execution f.Monitor g.Evaluation
4. Industry Overview and Analysis...................................................................................... 15 4.1. PEST Analysis.......................................................................................................... 15 3.3. Industries SWOT...................................................................................................... 16 5. Core Competitors Review & Market Situation..................................................................22
6. Social Responsibilities & Ethics....................................................................................... 24
7. Financial