Venture Concept Proposal
VENTURE CONCEPT PROPOSAL “FROM KITCHEN TO KITCHEN”
PREPARED BY :
ROSNIZA AB. AZIZ
Table of Contents INTRODUCTION 3 CONCEPT 3 MARKETING 6 CONCLUSION 7
INTRODUCTION
It has been a great challenge to working parents in this era to balance up their life between career and theirfamily. In our busy daily life we spend more times in the office and tend to neglect our loved ones. As a working mother I am very concern about my children’swell-being especially their daily food intake. I always believe that children need a healthy balance diet to ensure their growth, mentally and spiritually. There’s a quote saying ‘you are what you eat’. ThereforeI will try as much as possible to avoid serving my kids with fast food. However being away from homemore than eight hours a day doesn’t permit me to cook for them a nice warm home-made lunch or dinner during the weekdays. Other than fast food such as Kentucky Fried Chicken, Pizza Hut or McDonalds, what other alternative do we have? This is how my Venture Concept Proposal will help the working parents to solve the problem.
CONCEPT
“A warm home cooked food for your loved one to enjoy, deliver to your doorstep while you are at work”
This home cooked food delivery services specialized in Malay cuisine will provide customers with another alternative to the ever ready fast food channels such as Kentucky Fried Chicken, Pizza Hut, McDonalds or even other kind of foods available at many eatery places such as Thai or ‘Mamak’ food. Not only these types of food contain a lot of seasoning such as MSG and preservatives which are not healthy, we may also have cleanliness issues with the handling and preparation of the food.
So with kind of service available, working mothers will not have to worry about what the children at home are having for lunch after back from school as they will be served with the lunch delivery send to the doorstep. This will also be helpful if you have a maid who doesn’t know how to cook.
What
PREPARED BY :
ROSNIZA AB. AZIZ
Table of Contents INTRODUCTION 3 CONCEPT 3 MARKETING 6 CONCLUSION 7
INTRODUCTION
It has been a great challenge to working parents in this era to balance up their life between career and theirfamily. In our busy daily life we spend more times in the office and tend to neglect our loved ones. As a working mother I am very concern about my children’swell-being especially their daily food intake. I always believe that children need a healthy balance diet to ensure their growth, mentally and spiritually. There’s a quote saying ‘you are what you eat’. ThereforeI will try as much as possible to avoid serving my kids with fast food. However being away from homemore than eight hours a day doesn’t permit me to cook for them a nice warm home-made lunch or dinner during the weekdays. Other than fast food such as Kentucky Fried Chicken, Pizza Hut or McDonalds, what other alternative do we have? This is how my Venture Concept Proposal will help the working parents to solve the problem.
CONCEPT
“A warm home cooked food for your loved one to enjoy, deliver to your doorstep while you are at work”
This home cooked food delivery services specialized in Malay cuisine will provide customers with another alternative to the ever ready fast food channels such as Kentucky Fried Chicken, Pizza Hut, McDonalds or even other kind of foods available at many eatery places such as Thai or ‘Mamak’ food. Not only these types of food contain a lot of seasoning such as MSG and preservatives which are not healthy, we may also have cleanliness issues with the handling and preparation of the food.
So with kind of service available, working mothers will not have to worry about what the children at home are having for lunch after back from school as they will be served with the lunch delivery send to the doorstep. This will also be helpful if you have a maid who doesn’t know how to cook.
What