Ventures Business Plan
BUSINESS DESCRIPTION
INTRODUCTION
ORGANIZATIONAL FORM
MARKETING
MANAGEMENT
ACCOUNTING
RISKS
FINANCIALS
BUSINESS DESCRIPTION
Ventures, a nonalcohol nightclub, will cater to the 15- to 20-year-old age group. Ventures will be 7,000-8,000 square feet, accommodating around 650-700 people.
INTRODUCTION
During the past ten years, a new concept has been blazing the trails. Nonalcohol nightclubs have been popping up throughout the United States, as well as in other parts of the world. The majority of these nightclubs cater to teenagers by giving them a high-energy place where they can socialize and dance to the hottest Top 40 hits. In some locations, these clubs constitute the only entertainment for this age group.
Ventures, a nonalcohol nightclub, will cater to the 15- to 20-year-old age group in Bates County and these surrounding counties: Cass, Johnson, Henry, Hickory, St. Clair, and Vernon. Ventures will be the only nightclub catering to this age group in the Bates area. Ventures' goal is to furnish new answers to this age group's complaints of "nothing to do and nowhere to go." Instead of serving alcohol, Ventures will boast a menu of sodas, shakes, and several speciality drinks consisting of a variety of fruit juices and syrups.
ORGANIZATIONAL FORM
Ventures will be a family-owned business organized as a limited liability company. The principal owners will be David and Mary Jensen. Mary Jensen will be the decisionmaking partner while David Jensen will be a silent partner. The ownership split will be 60 percent for Mary Jensen and 40 percent for David Jensen. This organization will provide the owners the liability protections of a corporation and the flexibility and tax advantages of a partnership entity.
MARKETING
Target Market
Ventures' target market consists of individuals between the ages of 15-20 who listen to Top 40 radio stations and live within an hour's drive from Rockville, Missouri. According to recent research, this age group has the "time,
INTRODUCTION
ORGANIZATIONAL FORM
MARKETING
MANAGEMENT
ACCOUNTING
RISKS
FINANCIALS
BUSINESS DESCRIPTION
Ventures, a nonalcohol nightclub, will cater to the 15- to 20-year-old age group. Ventures will be 7,000-8,000 square feet, accommodating around 650-700 people.
INTRODUCTION
During the past ten years, a new concept has been blazing the trails. Nonalcohol nightclubs have been popping up throughout the United States, as well as in other parts of the world. The majority of these nightclubs cater to teenagers by giving them a high-energy place where they can socialize and dance to the hottest Top 40 hits. In some locations, these clubs constitute the only entertainment for this age group.
Ventures, a nonalcohol nightclub, will cater to the 15- to 20-year-old age group in Bates County and these surrounding counties: Cass, Johnson, Henry, Hickory, St. Clair, and Vernon. Ventures will be the only nightclub catering to this age group in the Bates area. Ventures' goal is to furnish new answers to this age group's complaints of "nothing to do and nowhere to go." Instead of serving alcohol, Ventures will boast a menu of sodas, shakes, and several speciality drinks consisting of a variety of fruit juices and syrups.
ORGANIZATIONAL FORM
Ventures will be a family-owned business organized as a limited liability company. The principal owners will be David and Mary Jensen. Mary Jensen will be the decisionmaking partner while David Jensen will be a silent partner. The ownership split will be 60 percent for Mary Jensen and 40 percent for David Jensen. This organization will provide the owners the liability protections of a corporation and the flexibility and tax advantages of a partnership entity.
MARKETING
Target Market
Ventures' target market consists of individuals between the ages of 15-20 who listen to Top 40 radio stations and live within an hour's drive from Rockville, Missouri. According to recent research, this age group has the "time,