Vera Bradley Case Summary

Vera Bradley needs to come up with innovative strategies that will improve company performance. First of all, the firm's marketing department needs to use their sales techniques to attract customers so that they can increase brand awareness which will result in generating revenue. Secondly, Vera Bradley has to capitalize on their resources in North America because they understand that market segmentation. Thirdly, they have to penetrate the Asia-Pacific region because the incomes in China and India are increasing so these people can afford the products. Fourthly, the company needs to understand their competitors business strategies. Lastly, if the company implements the above suggestions along with the leadership team creating an effective
plan of activities to rebrand the company's image, then they will have a competitive advantage.