vertical integration
Luxottica – Horizontal and Vertical Integration
Mission and strategy of Luxottica:
VERTICAL INTEGRATION
HORIZONTAL INTEGRATION
BRAND PORTFOLIO MANAGEMENT
DESIGN AND TECHNOLOGICAL INNOVATION
MARKET EXPANSION
FINANCIAL DISCIPLINE
LUXOTTICANS
VERTICAL INTEGRATION
Luxottica delivers on its mission through its vertically integrated business model, manufacturing excellence, focus on service and geographically diversified footprint, which in turn have led to greater efficiency, flexibility and speed in product design, engineering, supply chain, manufacturing and logistics, whilst being uncompromising in quality
Direct distribution enables Luxottica to offer its products in the major developed and emerging markets and achieve a unique understanding of end users’ needs and tastes. Control over product distribution is viewed as a strength by stylists and fashion houses who come to Luxottica to produce their eyewear collections and access the Group’s global and widespread distribution network.
HORIZONTAL INTEGRATION
Luxottica SpA is the world's largest manufacturer of eyeglass frames and sunglasses, and is also one of the world's leading optical retailers through subsidiaries LensCrafters and Sunglass Hut. Based in the remote village of Agordo, Italy, Luxottica produces more than 130,000 eyeglass frames each day from six factory sites. The company's frames and sunglasses are sold under a variety of company brand names, including Luxottica, Ray Ban, Vogue, Persol, Arnette, Killer Loop, Revo, Sferoflex, and T3. Luxottica also manufactures eyeglasses and sunglasses under license for such brands as Armani, Chanel, Ferragamo, Bulgari, Byblos, Genny, Ungaro, Tacchini, Moschino, Web, Anne Klein, and Brooks Brothers.
Incorporation: Luxottica was founded by Leonardo Del Vecchio in 1961. The Company started out as a small workshop and operated until the end of the 1960s as a contract producer
Mission and strategy of Luxottica:
VERTICAL INTEGRATION
HORIZONTAL INTEGRATION
BRAND PORTFOLIO MANAGEMENT
DESIGN AND TECHNOLOGICAL INNOVATION
MARKET EXPANSION
FINANCIAL DISCIPLINE
LUXOTTICANS
VERTICAL INTEGRATION
Luxottica delivers on its mission through its vertically integrated business model, manufacturing excellence, focus on service and geographically diversified footprint, which in turn have led to greater efficiency, flexibility and speed in product design, engineering, supply chain, manufacturing and logistics, whilst being uncompromising in quality
Direct distribution enables Luxottica to offer its products in the major developed and emerging markets and achieve a unique understanding of end users’ needs and tastes. Control over product distribution is viewed as a strength by stylists and fashion houses who come to Luxottica to produce their eyewear collections and access the Group’s global and widespread distribution network.
HORIZONTAL INTEGRATION
Luxottica SpA is the world's largest manufacturer of eyeglass frames and sunglasses, and is also one of the world's leading optical retailers through subsidiaries LensCrafters and Sunglass Hut. Based in the remote village of Agordo, Italy, Luxottica produces more than 130,000 eyeglass frames each day from six factory sites. The company's frames and sunglasses are sold under a variety of company brand names, including Luxottica, Ray Ban, Vogue, Persol, Arnette, Killer Loop, Revo, Sferoflex, and T3. Luxottica also manufactures eyeglasses and sunglasses under license for such brands as Armani, Chanel, Ferragamo, Bulgari, Byblos, Genny, Ungaro, Tacchini, Moschino, Web, Anne Klein, and Brooks Brothers.
Incorporation: Luxottica was founded by Leonardo Del Vecchio in 1961. The Company started out as a small workshop and operated until the end of the 1960s as a contract producer