Veterinary Practice Management Case

Veterinary Practice Management was effective because:
-They started with a nice demonstration that gives a purpose for their business idea. It helped the audience understand, have a feel, and know the importance of their business concept right from the beginning.
-They offered a good analysis with visuals of their target industry to show the high saturation of the veterinary industry and how their business will be essential in helping these veterinarians differentiate their businesses. The idea of combining their skills was also a good strategy to differentiate from competitors.
AutoZone Self-Service was effective because:
- They showed the energy and passion they had for their business by wearing AutoZone hats. The team was energetic and
knowledgeable about their business concept.
- Good family story along with nice photographs to show the purpose for their business.
The story behind their business helps the audience understand where their business idea originated from.
Veterinary Practice Management would have been even more effective
if:
- They could come up with a more concrete pricing strategy to help customer see the difference in pricing and compare it with that of the competition.
This will also help them in their projections and future plans. It also seems that they need to align their pricing with that of the competitors.
- They could have generated more revenue if they did not put a cap on the number of customers they could serve. The limit of 10 customers per year does not seem to build their market share. I think they should take more customers as they come and expand along that figure. Don’t put the customer on hold or you will risk losing them to competitors.
AutoZone Self-Service would have been even more effective if:
- They could have spelled out the Acronyms (DIY, DIWM, DIFM) in the slides because acronyms have different meaning, depending on the industry or company we work in.
- Their pricing strategy DIWM is not appealing. DIWM (do it with me) should have been more expensive than DIFM (do it for me), because DIWM requires both the customer and the providers time.
Takeaways “Best Practices”
- Have an important story that drives the founder: A company that has a story behind it is always appealing to customers and keeps the business founder, as well as customers motivated. As Simon pointed in Ted Talk, people are more interested in the “Why”, not the
“What”.
- Offer meaningful advice to the audience: The advice I can take from the AutoZone team is to not be the companies like blockbusters, Circuit City, Trans-airline, Kodak, etc., which fail to adapt their businesses to changing environment. All these companies were once very successful, except they fail to adapt.