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Viabiliy of News Channels in India

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Viabiliy of News Channels in India
ASSIGNMENT
OF

PM

TOPIC: VIABILITY OF NEWS CHANNELS IN INDIA

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SUBMITTED TO: SUBMITTED BY:
MR. SATINDER KUMAR SURJEET SINGH (LECTURER) MBA II (D) 5918

SCHOOL OF MANAGEMENT STUDIES
PUNJABI UNIVERSITY, PATIALA

INTRODUCTION

TELEVISION NEWS media is one of the most important catalysts that has an invariably important role to play in shaping up public opinions, sentiments, and dogmas by promulgating accurate and desirable information and knowledge. Due to its vast intrusion in public life, it has the power of creating an enduring impact on society and culture of a region. Today, TV news channels in India are facing a qualitative crisis pertaining to disseminated content in the package of news. News is the source of gathering all the information needed to keep the people up to date with the latest trends and happenings. People now days get access to the news whenever they want. The main sources of tuning to the news include television, radio, newspapers, magazines and more of late the World Wide Web. Even the cellular services are not far behind as they keep people informed while one is away from the above mediums. Therefore, it is not necessary whether you

CURRENT SCENARIO OF INDIAN NEWS CHANNELS
Over 100 applications are pending with the information and broadcasting ministry for licence to start new TV channels. Currently, 454 Indian TV channels are on air, according to the list put up by the ministry on its website. Four months ago, the ministry had cleared 22 new TV channels.
The additional requirements could include the financial viability of channels, a more rigorous background check of the profile of operators and their commitment to the welfare of employees, ministry sources said.
The ministry has written to Telecom Regulatory Authority of India (TRAI) chairman J.S. Sharma on the issue of stricter criteria, and the TRAI response is awaited, the sources said.
The move has been prompted by a
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