Soon realizing that Sildenafil could be used to treat erectile dysfunction, Pfizer renamed the drug Viagra, and had it patented in 1996. The Food and Drug Administration (FDA) approved the drug’s use as a remedy for erectile dysfunction on March 27th, 1998. It became available to be sold later in the year as a prescription medication, breaking new ground as the 1st oral drug in the USA used to treat erectile dysfunction. It quickly became a massively successful product recording over $1 Billion in sales over its 1st 3 years on the market. It has been consistently dominant in the drug industry every year since. Viagra began being marketed by Pfizer through commercials on US television and hired prominent figures such as US senator Bob Dole and soccer star Pelé to endorse the product.
Soon realizing that Sildenafil could be used to treat erectile dysfunction, Pfizer renamed the drug Viagra, and had it patented in 1996. The Food and Drug Administration (FDA) approved the drug’s use as a remedy for erectile dysfunction on March 27th, 1998. It became available to be sold later in the year as a prescription medication, breaking new ground as the 1st oral drug in the USA used to treat erectile dysfunction. It quickly became a massively successful product recording over $1 Billion in sales over its 1st 3 years on the market. It has been consistently dominant in the drug industry every year since. Viagra began being marketed by Pfizer through commercials on US television and hired prominent figures such as US senator Bob Dole and soccer star Pelé to endorse the product.