GIVEN NAME
Aishath
LAST NAME
Nuzuha
STUDENT NUMBER
4787675
TUTOR NAME
Faizal Nafis
TUTORIAL GROUP (day/time)
SUBJECT CODE
BCM112
SUBJECT NAME
Convergent Media Practices
ASSIGNMENT NAME
Research Essay
DATE DUE
24/06/2014
DATE SUBMITTED
24/06/2014
CONTACT PHONE NUMBER
01123128832
I declare that this assignment is original and has not been submitted for assessment elsewhere and acknowledge that the assessor of this assignment may, for the purpose of assessing this assignment: a reproduce this assignment and provide a copy to another member of faculty; and/or b communicate a copy of this assignment to a plagiarism checking service (which may then retain a copy of this assignment on its database for the purpose of future plagiarism checking).
STUDENT SIGNATURE:
Research Essay
Viber
Mobile chat application
Today media is one of the most dominant sources to reach the people among a society as well the whole world. Forms of media have evolved during the latest century past few decades. Some of the biggest technological changes over the past decade have been phones, computers and television being the most important and effective to our lifestyle and it is still evolving. Now nearly everyone has a smart phone and it has almost become a necessity in this digital world. And more with smart phones at present, the use of regular text messaging is dying out. Instead of sending out the traditional sms texts, almost everyone is using different chat applications to send messages to their friends and family. This research essay topic is to answer the question ‘How does convergence affect the relationship between media technologies and audiences?’ using my chosen media platform, Viber. This essay will explore how old form of messaging is being replaced by viber free texting, how it approaches multiple platforms like desktops, monetizes its revenue through paid stickers, and much more of how viber tackles the three elements mentioned by