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Vibram Fivefingers Executive Summary

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Vibram Fivefingers Executive Summary
Vibram Skate Shoe

Executive Summary
Vibram FiveFingers was released in 2006. Vibram FiveFingers skate shoe is aimed at men skaters age 12-24. We are striving to provide a solid skating shoe for the skating community within the United States. At Vibram, we plan on getting our brand out publicly by sponsoring professional skaters and getting into skating movies and skating videogames. In 5 years, we plan on moving our company forward by selling 100,000 pairs of Vibram FiveFingers Skate shoes within our first year of release.

Mission Statement
Our goal at Vibram FiveFingers, is to deepen your connection to the earth and your surroundings by offering an alternative to traditional footwear. Wearing FiveFingers is more than fashion statement.
…show more content…
The site is provided with state of the art infrastructures, including a futuristic Performing Test Center equipped with the latest research instruments.
2008-Performing soles with maximum grip to unlock your world. It starts from the snow sports the new Vibram ad campaign which remarks the importance of having a perfect control of all the surfaces under your feet. Go anywhere and do everything, let the world be your oyster by trusting your gear and footwear.
2009-As a symbol of Vibram’s commitment in research and innovation, the Vibram China Technological Center opening was celebrated on April 9th with Chinese and Italian political and business representatives and authorities. Empowered by cutting-edge structures and outstanding Performing Test Center, equipped with the latest research instruments for new products to be developed and tested, the Center has the mission of expanding the range of Vibram technologies and reinforcing the cooperation with other companies, building a true network of qualified

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