Victoria Secret Vs Dove Analysis

Victoria Secret and Dove both create a similar ad campaign. However, one campaign is what most people would see as “practical” and the other one as just a vision in society. Victoria Secrets campaign is titled “Love my body campaign and Doves campaign is titled “real beauty”. Although both sounds very alike, they both relate to different groups of people. Taking a look into the world of women and media, it is apparent that society often portrays women as something they are not. Victoria Secret creates an emotional yet negative way to lore in women, while Dove creates something that may make women feel better and more confident about themselves. This public service announcement is effective through the use of targeting audiences, the use of