Viewer Discretion
Viewer Discretion Advised
Viewer Discretion Advised Imagine attending a formal dinner party. The couple that is hosting the party has two sons; the children 's ages are three and four years old. The boys have been watching a somewhat inappropriate television station that has just aired an ad about Trojan condoms. The children come running out of the family room chanting "Trojan Man, Trojan Man!" This could be an awkward situation to explain to the guests. Who is to blame for such an incident? After an occurrence such as this one, some people might blame the advertising company or perhaps the television stations. Other people might say that this situation is caused by the parent 's lack of monitoring the television stations viewed by the children. Television advertising has become a very popular controversy in today 's society. Advertising is constantly evolving by becoming more explicit and descriptive as well as educational. Today 's society should accept that controversial television ads will be aired; however, we must take steps to monitor what children are viewing. One of the main reasons that some advertisements are considered controversial would be because television viewers want to watch interesting entertainment. Advertisers realize that the catchy ads are more likely to be remembered longer; therefore, these ads have more luck with higher sales. Controversial advertisements can be very beneficial. The benefits of such advertisements include but are not limited to, educational advertising. The commercial is described in which a man gets up out of bed as a kind gesture to his pregnant wife; he goes to go get her ice cream from the refrigerator. There is not any, so he decides to go the store to get her some. As he pulls out of the driveway in his car, his car is hit in a head-on collision. The commercial states "Didn 't see that one coming, nobody ever does, buckle up" (CNN news, 1999, what the spots show, ¶ 1). This type of
Viewer Discretion Advised Imagine attending a formal dinner party. The couple that is hosting the party has two sons; the children 's ages are three and four years old. The boys have been watching a somewhat inappropriate television station that has just aired an ad about Trojan condoms. The children come running out of the family room chanting "Trojan Man, Trojan Man!" This could be an awkward situation to explain to the guests. Who is to blame for such an incident? After an occurrence such as this one, some people might blame the advertising company or perhaps the television stations. Other people might say that this situation is caused by the parent 's lack of monitoring the television stations viewed by the children. Television advertising has become a very popular controversy in today 's society. Advertising is constantly evolving by becoming more explicit and descriptive as well as educational. Today 's society should accept that controversial television ads will be aired; however, we must take steps to monitor what children are viewing. One of the main reasons that some advertisements are considered controversial would be because television viewers want to watch interesting entertainment. Advertisers realize that the catchy ads are more likely to be remembered longer; therefore, these ads have more luck with higher sales. Controversial advertisements can be very beneficial. The benefits of such advertisements include but are not limited to, educational advertising. The commercial is described in which a man gets up out of bed as a kind gesture to his pregnant wife; he goes to go get her ice cream from the refrigerator. There is not any, so he decides to go the store to get her some. As he pulls out of the driveway in his car, his car is hit in a head-on collision. The commercial states "Didn 't see that one coming, nobody ever does, buckle up" (CNN news, 1999, what the spots show, ¶ 1). This type of
References: CBS news (2001). Wrestling case draws life sentence. Retrieved January 12, 2006, from http://www.cbsnews.com/stories/2001/03/09/national/main277536.shtml CNN news (1999). Seat belt shock ads aim to jolt non-bucklers. Retrieved January 11, 2006, from http://www.cnn.com/US/9901/28/seatbelt.ads/ Encyclopedia of Everyday Law (2003). Television. Retrieved January 16, 2006, from http://law.enotes.com/everyday-law-encyclopedia/television FCC (2006, January). About the fcc. Retrieved January 13, 2006 from http://www.fcc.gov/aboutus.html Goldsmith, J. (2004). Directv sues echostar over ads. Daily Variety Gotham,. Retrieved January 12, 2006, from EBSCOhost database Madden, N. (2003). Suicide ties force honda to pull ads, Automotive News, 78(6059), 6. Retrieved January 11, 2006, from EBSCOhost database. Richards, J. I. (2001). Advertising quotes.. Retrieved January 6, 2006 from http://advertising.utexas.edu/research/quotes/Q100.html#Advis Wikipedia (2006). Miller test. Wikipedia, The Free Encyclopedia. Retrieved, January 6, 2006 from http://en.wikipedia.org/w/index.php?title=Miller_test&oldid=35323418