Village Volvo
Introduction and Overview
Village Volvo was recently opened by two former experienced Volvo dealer mechanics. The owners of Village Volvo focus on provided their customers with custom care service at an affordable price. By providing their customers with a custom care service that is unavailable at other local dealers, they differentiate themselves from the competition.
Village Volvo has four work bays, an office, a waiting room, and a storage room. In order to provide individual attention to each customer, they set aside specific times each week to devote to customers who need routine services preformed to their vehicle. If customers require a diagnosis and repair, Village Volvo’s encourages its customers to make an appointment. Upon bringing in their vehicle for service, a mechanic speaks with the customer to assure they understand exactly what is going on with the vehicle. From the moment the vehicle is dropped off until the time the customer picks it up, Village Volvo is in constant communication with their customers. They make the preliminary diagnosis and give the customer an estimation of the cost if unexpected problems occur before additional work is performed. When the customer picks up his/her vehicle, it has been cleaned and parts are returned to the customer. In addition, Village Volvo informs its customers of any problems that may occur in the near future. Village Volvo hopes that their customers leave with an experience that they have not had at any of the competing dealerships.
Question 1: Describe Volvo’s service package.
A service package is defined as a bundle of goods and services with information that is provided in some environment. The bundle of goods for Village Volvo is as follows:
Supporting facility: The suburban structure that houses Village Volvo is the supporting facility. It is a Butler Building located in a suburban area with four work bays, an office, a waiting area and a storage room. In addition, the
Village Volvo was recently opened by two former experienced Volvo dealer mechanics. The owners of Village Volvo focus on provided their customers with custom care service at an affordable price. By providing their customers with a custom care service that is unavailable at other local dealers, they differentiate themselves from the competition.
Village Volvo has four work bays, an office, a waiting room, and a storage room. In order to provide individual attention to each customer, they set aside specific times each week to devote to customers who need routine services preformed to their vehicle. If customers require a diagnosis and repair, Village Volvo’s encourages its customers to make an appointment. Upon bringing in their vehicle for service, a mechanic speaks with the customer to assure they understand exactly what is going on with the vehicle. From the moment the vehicle is dropped off until the time the customer picks it up, Village Volvo is in constant communication with their customers. They make the preliminary diagnosis and give the customer an estimation of the cost if unexpected problems occur before additional work is performed. When the customer picks up his/her vehicle, it has been cleaned and parts are returned to the customer. In addition, Village Volvo informs its customers of any problems that may occur in the near future. Village Volvo hopes that their customers leave with an experience that they have not had at any of the competing dealerships.
Question 1: Describe Volvo’s service package.
A service package is defined as a bundle of goods and services with information that is provided in some environment. The bundle of goods for Village Volvo is as follows:
Supporting facility: The suburban structure that houses Village Volvo is the supporting facility. It is a Butler Building located in a suburban area with four work bays, an office, a waiting area and a storage room. In addition, the