Villena Footwear, Incorporated was established in March 1990 under the name Kuya Michael Shoe Manufacturing. Its founder, Michael Villena, inherited the shoe manufacturing company from his parents who were among the first shoe manufacturers of Marikina City. The company’s first products were hand-made genuine leather school shoes for children. The company had its first store in Marikina and Baclaran carrying the trade name Kuya Michael’s Footwear. It was a wholesale and retail store for customers from all over the Philippines traveling to Baclaran, formerly known for its vast variety of local goods, in search of Marikina made leather shoes.
Now, Villena Footwear, Incorporated manufactures not only genuine leather school shoes for children but also genuine leather shoes for men’s and ladies’. Over the past two decades, the company has managed to establish 50 retail stores around the Philippines. Having the top designers and pattern makers in Marikina, Villena Footwear, Incorporated could manufacture hand-made genuine leather shoes but not sacrificing the quality and competitive, reasonable SRP. With its own manufacturing arm, Kuya Michael’s Footwear is capable of producing the high demand. And can deliver promptly on the dates that our clients ask for. With the help of our subcontractors located also in Marikina City, Villena Footwear, Incorporated can produce a total of 5,000 pairs of leather shoes a month. Its various marketing strategies include direct selling to specialty retailers, over- seas importers and wholesalers.
VISION STATEMENT
To be recognized as one of Marikina's leading footwear manufacturer of genuine hand-made leather in comfort, quality and style.
MISSION STATEMENT
Dedicated in providing the best quality of genuine hand-made leather footwear in Marikina