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Vinamilk

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Vinamilk
Presentation Timeline

Development Strategies
HISTORY

OVERVIEW

Marketing Strategy

Achievements

BUSINESS
PERFORMANCE

About Vinamilk

Vision
To become a world grade brand in food and beverage industry, where people put all their trust in nutrient and health products.

Mission
To deliver the most valuable nutrition to community with our respect, love and responsibility.

About Vinamilk

01

History

Timeline Story

01

Born
Vinamilk was established on

1976

August 20, 1976 on the basis of three dairy factories from the old regime.

Growth
It introduced powdered milk and cereal with milk powder at the

1988

first time in Vietnam.

1994

It launched UHT milk and spoon yoghurt to Vietnam market.

New
Vinamilk
took Member part in stock market on the Ho Chi Minh
Securities market.

2006
Vinamilk has opened the gateway to huge potential

2007

markets such as North American, the Middle East, Asia,
America, Australia, Canada, France, Russia, Germany,
Poland, Czech, China, Laos, and Cambodia.

Vinamilk has, since 2010, made its investment in a company in New Zealand manufacturing whole milk powder with a capacity of 32,000 tons/year. 2014

2010
Vinamilk has become a familiar brand to
Vietnamese and international consumers after 38 years of continuous innovation and development.

Main Focus

01
02

Developme nt Strategies

Marketing
Campaign

Achievement s Development Strategies
In the perior of 2012 - 2017

3 important areas
Developing strategic human resource management

Maintaining and managing activities towards sustainable development
Planning and implementing Knowledge,
Innovation, and Change management

02
01

Marketing Campaign

02
01

Price

Product

Target
Market

Promotio n Place

Promotion

02
01

Products

02
01

Delicious & Nutritious

Liquid Milk

Powdered
Milk

Products

02
01

Delicious & Nutritious

Condensed
Milk

Ice-cream

Cheese

Yogurt

Achievements

INDEPENDENCE MEDAL
III
1985, 1991, 1996, 2001, 2005,
2006

02
01

1st POSITION IN
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