Vinamilk Analysis
TOMAS BATA UNIVERSITY IN ZLÍN
FACULTY OF MANAGEMENT AND ECONOMICS
ASSIGNMENT FOR MANAGEMENT II
Topic:
ANALYSIS REPORT OF VIETNAM DAIRY PRODUCTS
JOITN STOCK COMAPANY (VNM)
Students: Nguyen Thi Ngoc Diep Nguyen Quynh Trang Lai Hai Minh Ngo Minh Vu
Contents 1. Company overview 5 2. Mission, vision and objectives 6 2.1. Mission 6 2.2. Vision 6 2.3. Objectives (from 2011 – 2016): 7 3. Critical factors of success 7 4. Target Group- Stakeholders 10 4.1. Internal 10 4.2. Subsidiaries and Associates 11 4.3. Strategic Supplier 12 4.4. Competitor 14 4.5. Customer 15 5. SWOT analysis 15 5.1. Strengths 15 5.2. Weaknesses 16 5.3. Opportunities 16 5.4. Threats 17 6. Porter Five Force 19 6.1. The power of supplier: medium 19 6.2. Threat of substitutes: low 20 6.3. Threat of new entrance: low 20 6.4. Power of buyers: high 21 6.5. Extent of rivalry: medium 21 7. PEST analysis 22 7.1. Political 22 7.2. Economic 24 7.3. Social 25 7.4. Technology 26 8. Balanced Scorecard 28 8.1. Financial perspective 28 8.2. Customer Perspective 29 8.3. Internal-Business-Process Perspective 31 8.4. Learn and Growth Perspective 31 8.5. Balanced Scorcard and Strategy map 33 9. Crisis Management 35 10. Administration Barrier 37 REFERENCES 38
List of Figures Figure 1. Michael Porter Five Force Framework 19 Figure 2. Compound growth of Total sales and Profit before tax from 2007-2011. 28 Figure 3.Vinamilk’s Domestic Distribution model. Source: Annual Report 2011 30 Figure 4. Vinamilk’s Strategy map 34 Figure 5. Vinamilk’s structure of shareholders. Source: www.vinamilk.com.vn 37
List of Tables Table 1.Shareholder Structure. Source: Vinamilk website 10 Table 2.Vinamilk’s Subsidiaries. Source: Vinamilk website 11 Table 3. Vinamilk’s Suppliers 13 Table 4. Market share of dairy firms in Vietnam market 14 Table 5. Some main products in
FACULTY OF MANAGEMENT AND ECONOMICS
ASSIGNMENT FOR MANAGEMENT II
Topic:
ANALYSIS REPORT OF VIETNAM DAIRY PRODUCTS
JOITN STOCK COMAPANY (VNM)
Students: Nguyen Thi Ngoc Diep Nguyen Quynh Trang Lai Hai Minh Ngo Minh Vu
Contents 1. Company overview 5 2. Mission, vision and objectives 6 2.1. Mission 6 2.2. Vision 6 2.3. Objectives (from 2011 – 2016): 7 3. Critical factors of success 7 4. Target Group- Stakeholders 10 4.1. Internal 10 4.2. Subsidiaries and Associates 11 4.3. Strategic Supplier 12 4.4. Competitor 14 4.5. Customer 15 5. SWOT analysis 15 5.1. Strengths 15 5.2. Weaknesses 16 5.3. Opportunities 16 5.4. Threats 17 6. Porter Five Force 19 6.1. The power of supplier: medium 19 6.2. Threat of substitutes: low 20 6.3. Threat of new entrance: low 20 6.4. Power of buyers: high 21 6.5. Extent of rivalry: medium 21 7. PEST analysis 22 7.1. Political 22 7.2. Economic 24 7.3. Social 25 7.4. Technology 26 8. Balanced Scorecard 28 8.1. Financial perspective 28 8.2. Customer Perspective 29 8.3. Internal-Business-Process Perspective 31 8.4. Learn and Growth Perspective 31 8.5. Balanced Scorcard and Strategy map 33 9. Crisis Management 35 10. Administration Barrier 37 REFERENCES 38
List of Figures Figure 1. Michael Porter Five Force Framework 19 Figure 2. Compound growth of Total sales and Profit before tax from 2007-2011. 28 Figure 3.Vinamilk’s Domestic Distribution model. Source: Annual Report 2011 30 Figure 4. Vinamilk’s Strategy map 34 Figure 5. Vinamilk’s structure of shareholders. Source: www.vinamilk.com.vn 37
List of Tables Table 1.Shareholder Structure. Source: Vinamilk website 10 Table 2.Vinamilk’s Subsidiaries. Source: Vinamilk website 11 Table 3. Vinamilk’s Suppliers 13 Table 4. Market share of dairy firms in Vietnam market 14 Table 5. Some main products in
References: Global Trade (2011), “Trade Barriers in Vietnam’, Global Trade, [Online], [Retrieved December 4, 2012], http://www.globaltrade.net/f/business/text/Vietnam/Trade-Policy-Trade-Barriers-in-Vietnam.html K.A.L, (2009), “Triển vọng ngành sữa”, Cafef Kaplan, R S and Norton, D V (1996) Translating Strategy Into Action The Balanced Scorecard, Havard Bussiness School Press, Boston, Massachusetts.