Viral Marketing
EMAKINA
Buzz Marketing & Viral Strategies and Viral Buzz Marketing Strategies
Emakina Academy
Welcome
Brice Le Blévennec
President Emakina
About Emakina
Emakina is the leading independent Belgian web agency. We offer the following integrated services
– – – – creative consultancy and graphic design web development and IT integration e-business and strategic consultancy marketing communication services
With an award-winning team of over +80 web experts, Emakina delivers state-of-the-art projects.
Some Emakina Customers
Buzz Marketing
– An event or activity that generates publicity, excitement, and information to the consumer. – It's usually something that combines a wacky, jaw-dropping event or experience with pure branding, like tattooing your forehead. – If buzz is done right, people will write about it, so it essentially becomes a great PR vehicle. – Buzz marketing typically includes one shot of adrenaline and a chaser of product information. – Example: http://www.subservientchicken.com
Source: “The word on Word of Mouth” by Dave Balter, President of BzzAgent
Viral Marketing
– An attempt to deliver a marketing message that spreads quickly and exponentially among consumers. – Today, this often comes in the form of an email message or video. – Contrary to alarmists' fear, viral isn't evil. It isn't dishonest or unnatural. – At its best, it is word of mouth enabled, and at its worst, it's just another interruptive marketing message. – Example: http://www.virginmobile.com “Richard Branson is naked”
Source: “The word on Word of Mouth” by Dave Balter, President of BzzAgent
Word of Mouth
– The most powerful medium on the planet – It's the actual sharing of an opinion about a product or service between two or more consumers – It's what happens when people become natural brand advocates – It's the holy grail of marketers, CEOs and entrepreneurs, as it can make or break a product. – The key to its success: it's honest and natural. – Example:
Buzz Marketing & Viral Strategies and Viral Buzz Marketing Strategies
Emakina Academy
Welcome
Brice Le Blévennec
President Emakina
About Emakina
Emakina is the leading independent Belgian web agency. We offer the following integrated services
– – – – creative consultancy and graphic design web development and IT integration e-business and strategic consultancy marketing communication services
With an award-winning team of over +80 web experts, Emakina delivers state-of-the-art projects.
Some Emakina Customers
Buzz Marketing
– An event or activity that generates publicity, excitement, and information to the consumer. – It's usually something that combines a wacky, jaw-dropping event or experience with pure branding, like tattooing your forehead. – If buzz is done right, people will write about it, so it essentially becomes a great PR vehicle. – Buzz marketing typically includes one shot of adrenaline and a chaser of product information. – Example: http://www.subservientchicken.com
Source: “The word on Word of Mouth” by Dave Balter, President of BzzAgent
Viral Marketing
– An attempt to deliver a marketing message that spreads quickly and exponentially among consumers. – Today, this often comes in the form of an email message or video. – Contrary to alarmists' fear, viral isn't evil. It isn't dishonest or unnatural. – At its best, it is word of mouth enabled, and at its worst, it's just another interruptive marketing message. – Example: http://www.virginmobile.com “Richard Branson is naked”
Source: “The word on Word of Mouth” by Dave Balter, President of BzzAgent
Word of Mouth
– The most powerful medium on the planet – It's the actual sharing of an opinion about a product or service between two or more consumers – It's what happens when people become natural brand advocates – It's the holy grail of marketers, CEOs and entrepreneurs, as it can make or break a product. – The key to its success: it's honest and natural. – Example: