A message from Virgin Atlantic’s CEO, Steve Ridgway:
Virgin Atlantic is embedding sustainability at the core of our business. We recognise the growing impact air travel has on the environment, and are seeking to address this as best as we can. There are many projects in place across the business to make this a reality, both in the air and on the ground. Our recent commitment to invest up to $8bn in the most efficient aircraft available for our routes, is a move that will help us to achieve an improvement in our fuel efficiency by 30% by 2020. We have also forged a dynamic partnership with Boeing to help explore sustainability opportunities and, in 2008, this partnership will allow us to commit to the first ever biofuels demonstration in a commercial aircraft. This is all supported by Sir Richard Branson’s commitment to invest his profits and proceeds from the Virgin transport companies, including Virgin Atlantic, in biofuels research and development and projects to tackle global warming. We want our customers to feel sure that we are making every effort to become the most sustainable airline in the world and to reduce the impacts of aviation on our environment. regards
Steve
The aim of this policy is to communicate our key environmental policies and targets. We will provide twice yearly updates on our progress against these targets, fixed on a 2007 baseline, and they will be verified by third parties. We believe that a sustainable business is one which can continue to satisfy the needs of its shareholders and customers while acting responsibly toward the environment and the communities in which it operates. While this policy deals solely with the environmental impacts of our business, our journey to becoming a more sustainable company is also closely linked with our social and ethical responsibilities. These will be detailed in a separate policy that is currently being reviewed.
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Climate Change and aviation