Haresh Asrani A019
Abhijeet Kapadia A002
Vinayak Borwankar A055
TABLE OF CONTENT
No.
Topic
Page
1
Introduction
3
2
Introduction – Some more facts
4
3
Introduction – Triple bottom-line
6
4
Triple bottom-line - Virgin Atlantic – Social perspective
9
5
Triple bottom-line - Virgin Atlantic – Environmental perspective
10
6
Triple bottom-line - Virgin Atlantic – Economical perspective
12
7
Sir Richard Branson – Founder of Virgin Atlantic – Introduction and Initiatives
13
“Safety, security and consistent delivery of the basics are the foundations of everything we do.”
Mission statement –
To grow a profitable airline, where people love to fly and where people love to work.
INTRODUCTION
Virgin Atlantic, a trading name of Virgin Atlantic Airways Limited, is a British airline that is mostly owned by Sir Richard Branson 's Virgin Group. The Virgin Group owns 51% of the airline, and Delta Air Lines owns the remaining 49%. Virgin Atlantic 's head office is in Crawley, West Sussex, England,. The airline was established in 1984, and was originally planned by co-founders Randolph Fields and Alan Hellary. The pair met Richard Branson and, through negotiations, renamed the airline as Virgin Atlantic.
Virgin Atlantic uses a mixed fleet of Airbus and Boeing wide-body jets and operates between the United Kingdom, North America, the Caribbean, Africa, the Middle East, Asia, and Australia from its main base at Gatwick with secondary bases at London Heathrow and Manchester. The airline has operated domestic flights within the United Kingdom since 31 March 2013.
In 2012, Virgin Atlantic carried 5.4 million passengers, making it the seventh-largest UK airline in terms of passenger volume. In the year to February 2013, the airline had an annual operating loss of £128.4 million
In January 1991, the UK opened Heathrow Airport to Virgin when it abolished the London Air Traffic Distribution Rules (TDRs) in