Virgin Group
Business Strategy Unit 7 EDEXEL Level 4
Tutor: Louise Penketh
Manchester College
22/4/2010
By Guitola Tiny
Contents Introduction 4 Introduction to Virgin Group 4 Strategy Formulation 5 Virgin Group Smart 6 Stakeholder Map 6 Virgin Group PESTLE 8 Political 9 Technological 9 Environmental 10 Virgin Group Porter’s 5-forces 11 Porter’s 5-forces analysis (Michael Porter (1947)) 11 The Treat of Entry 11 Governmental policies 12 Differentiation 12 Switching cost for buyers 12 The Power of Buyers 12 The Power of Suppliers 12 The Threat of Substitutes 12 Competitive Rivalry 13 Adding value chain (porter value) 14 SWOT 15 Virgin Group SWOT 16 Current Market Positioning 17 Boston Matrix 17 Product Life Cycle (PLC) 18 Task 2 19 Strategic Planning Diagram 19 Virgin Group Strategic thinking based on analysis 21 Task 3 22 Strategic Evaluation and Selection 22 Ansoft matrix 22 Product Market penetration 22 Market Development 22 Product Market Development 23 Diversification 23 Mergers and acquisitions 24 Retrenchment 24 Task 4 25 Strategy Implementation 25 PowerPoint presentation 25 Bibliography 26 References 27 Appendix 28 Virgin Group Mission Statement 29
Introduction
The aim of the Business Strategy is to have in place a future plan of the company in order to achieve the business organisation visions, goals, aims, missions, etc.
Business Strategy involves analysing and gathering as much information as possible from the environment where the organisation establishes and/or enters the Market, to maximise the business potential: expand, evaluate, innovate, profitability, stability, market leadership, mergers and acquisitions, etc.
Introduction to Virgin Group
A very well known brand that has expanded throughout these years, a supply the consumer with a variety of products and services and primes for quality, great service combined
Tutor: Louise Penketh
Manchester College
22/4/2010
By Guitola Tiny
Contents Introduction 4 Introduction to Virgin Group 4 Strategy Formulation 5 Virgin Group Smart 6 Stakeholder Map 6 Virgin Group PESTLE 8 Political 9 Technological 9 Environmental 10 Virgin Group Porter’s 5-forces 11 Porter’s 5-forces analysis (Michael Porter (1947)) 11 The Treat of Entry 11 Governmental policies 12 Differentiation 12 Switching cost for buyers 12 The Power of Buyers 12 The Power of Suppliers 12 The Threat of Substitutes 12 Competitive Rivalry 13 Adding value chain (porter value) 14 SWOT 15 Virgin Group SWOT 16 Current Market Positioning 17 Boston Matrix 17 Product Life Cycle (PLC) 18 Task 2 19 Strategic Planning Diagram 19 Virgin Group Strategic thinking based on analysis 21 Task 3 22 Strategic Evaluation and Selection 22 Ansoft matrix 22 Product Market penetration 22 Market Development 22 Product Market Development 23 Diversification 23 Mergers and acquisitions 24 Retrenchment 24 Task 4 25 Strategy Implementation 25 PowerPoint presentation 25 Bibliography 26 References 27 Appendix 28 Virgin Group Mission Statement 29
Introduction
The aim of the Business Strategy is to have in place a future plan of the company in order to achieve the business organisation visions, goals, aims, missions, etc.
Business Strategy involves analysing and gathering as much information as possible from the environment where the organisation establishes and/or enters the Market, to maximise the business potential: expand, evaluate, innovate, profitability, stability, market leadership, mergers and acquisitions, etc.
Introduction to Virgin Group
A very well known brand that has expanded throughout these years, a supply the consumer with a variety of products and services and primes for quality, great service combined