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Virgin Group Case Study

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Virgin Group Case Study
Virgin Group Virgin group is one of the leading international investment group and one of the famous and respected brands in the world. The founder that is Sir Richard Branson has successfully grow his company business in sectors ranging from mobile telephony, travel,holiday, leisure, services, music, financial and health & wellness. Their group have employ more than 50,000 people around the world and their services are provided over 50 countries. Every manager of their group have four management functions that is planning, organizing, leading, controlling. And now Virgin group plans to create a competitive challenge in their customer’s eyes by creating fun, adding value for their money and providing quality. Firstly, Virgin group should plan and create a new business ventures that would attract and have fun with the …show more content…
November 2013. A Study Of The Virgin Group Business Essay. [online]. Available from: http://www.ukessays.com/essays/business/a-study-of-the-virgin-group-business-essay.php?cref=1 [Accessed 4 November 2015].

Bob Brewin, Sep 18, 2000 http://www.computerworld.com/article/2588441/networking/u-k--s-virgin-group-plans--for-u-s--cell-phone-venture.html

SARAH MCBRIDE, Staff Reporter of The Wall Street Journal March 8, 2004 http://www.wsj.com/articles/SB107870329360248703

Josh bayliss, Virgin Ceo ,28 January 2015 http://www.virgin.com/entrepreneur/what-are-virgins-plans-for-2015

"Business Analysis of Virgin Group." 123HelpMe.com. 04 Nov 2015 .

Jones et al.,2006 http://www.ukessays.com/essays/business/the-virgin-group-an-insight-into-organizational-structure-and-culture-business-essay.php

Forster, N. (2005) Maximum Performance: a practical guide to leading and managing people at work, Edward Elgar Pub.
Lawler, E.E. (1992) The Ultimate Advantage. Jossey-Bass: San Francisco
Virgin Unite. A Bit of Background. Obtained December 28, 2006.
ANON., “Behind Branson” The Economist 21 February, 1998
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