Virgin Holidays: Company Analysis

TABLE OF CONTENTS

PART A
1. Introduction……………………………………………………………………………2
1.1. PESTLE Analysis of Virgin Holidays………………………………………….2
1.2. Five Forces Analysis…………………………………………………………….4 1.3. Critical Success Factor …………………………………………………………5 1.4. BCG matrix for Virgin Holidays……………………………………………….5 1.4.1. BCG Matrix for Virgin Holidays …………………………………………….5
PART B 2. What is Value Chain Framework? ……………………………….......................7
2.1. Supportive Activities……………………………………………………………..7
2.2. Ansoff Matrix of Virgin Holidays………………………………………………9 2.2.1. Ansoff Matrix illustrating Virgin Holidays Business………………………..9 2.3. Core Competencies …………………………………………………………….10 2.4. Threshold and Unique Resources ……………………………………………..10
PART C 3. Final Thoughts (Analysis)………………………………………………………..12 3.1. Overall Strategic Fit (Strengths and weaknesses)……………………………12 3.2. Factors that have Impact on the environment ……………………………….13 3.3. Importance of Factors …………………………………………………………13 4. References………………………………………………………………………...14

PART A
1. Introduction
Virgin is the most famous brand around the world. The virgin group conceived in the year 1970. Mr. Richard Branson is the owner of the company. Virgin Group has expanded their business in media, transportations, financial services, travel, holidays and mobile. Virgin Group has around 300 companies in nearly 30 countries and they have employed 50,000 people in those. Virgin Group has generated the revenue of 11.5 billion Euros in the year 2009. In this paper we will focus solely on the Virgin Holiday company. It is UK based Holiday Company who offers its products in Australia, Africa, Indian Ocean, Caribbean and Middle and Far East. It aimed at delivering the amazing Holidays experience to all of its customers. It was formed in 1985 after the creation of Virgin Atlantic. It works on the Virgin principles of excellent customer service, best quality and best return

References: • The Virgin Group doc, accessed on 28th July, 2011, • Accessed on 27th July, 2011 • Donnelly, E 2008, Sustainability- The Tour Operator’s Role, accessed on 27th July, 2011< www.onecaribbean.org/content/files/eileendonelly.pdf> • Davis, P 2000, Assessing Internal Capabilities, Management Quarterly, Cranfield School of Management • What is value chain analysis? Accessed on 28th July, 2011 • Virgin’s Entry into the New Millennium 2006, accessed on 28th July, 2011