Visual Ad Anti Tobacco
David Ventura
Professor Boltrushek
English 1301. 83207
7 May 2015 Anti-Tobacco Ad
The image for this analysis is a picture of a screaming child, with cigarette smoke surrounding the child’s head, in a shape that gives it the appearance of a tight plastic bag over his face. The black shaded background behind the little boy, shows how human lungs become black when someone smokes. Other than the child, the picture is total black, with some white text. The logo of the company who made the advertisement (CONAC Chilean Corporation Against Cancer) is at the bottom of the ad and above it, a cigarette-shaped text box reads “Smoking isn’t just suicide. It’s murder.”
The first impression of this ad is that it was obviously designed to be shocking. Clearly, this ad’s primary purpose was to make a smoker reconsider his or her habit and really think about who they’re hurting with it, through the use of pathos. This ad’s message speaks to me in particular because the boy reminds me of my little brother and the fact that my mother is a smoker, and it makes me think of what dangers he could be in a smoke-filled environment. My reaction of putting a loved one in the place of the boy in this picture was most likely a premeditated intention by the creators of this ad. They likely picked a young child to be in this picture so parents would substitute their child into the place of the boy in the ad, and this would hopefully help them realize that smoking is extremely dangerous and that they shouldn’t smoke if they have a young boy like that of the one in the advertisement.
To analyze the picture further, the lack of anyone else in the picture can mean many different things, – each of which make very strong appeals. The simplest explanation for the absence of anyone else in the picture is to set a tone: too much emphasis on objects in the advertisement who are not the child will interfere with the picture’s shock factor and could dull its pathos appeal. However, there are many
Professor Boltrushek
English 1301. 83207
7 May 2015 Anti-Tobacco Ad
The image for this analysis is a picture of a screaming child, with cigarette smoke surrounding the child’s head, in a shape that gives it the appearance of a tight plastic bag over his face. The black shaded background behind the little boy, shows how human lungs become black when someone smokes. Other than the child, the picture is total black, with some white text. The logo of the company who made the advertisement (CONAC Chilean Corporation Against Cancer) is at the bottom of the ad and above it, a cigarette-shaped text box reads “Smoking isn’t just suicide. It’s murder.”
The first impression of this ad is that it was obviously designed to be shocking. Clearly, this ad’s primary purpose was to make a smoker reconsider his or her habit and really think about who they’re hurting with it, through the use of pathos. This ad’s message speaks to me in particular because the boy reminds me of my little brother and the fact that my mother is a smoker, and it makes me think of what dangers he could be in a smoke-filled environment. My reaction of putting a loved one in the place of the boy in this picture was most likely a premeditated intention by the creators of this ad. They likely picked a young child to be in this picture so parents would substitute their child into the place of the boy in the ad, and this would hopefully help them realize that smoking is extremely dangerous and that they shouldn’t smoke if they have a young boy like that of the one in the advertisement.
To analyze the picture further, the lack of anyone else in the picture can mean many different things, – each of which make very strong appeals. The simplest explanation for the absence of anyone else in the picture is to set a tone: too much emphasis on objects in the advertisement who are not the child will interfere with the picture’s shock factor and could dull its pathos appeal. However, there are many