Visual Analysis of Best Buy Commercial
Cornerstone | Investigating the Effectiveness of Super Bowl Ads | Visual Analysis | | Kelsey Schumacher | 2/15/2013 |
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Kelsey Schumacher
Mrs. Heimann
Spring Conerstone
February 15, 2013
Investigating the Effectiveness of Super Bowl Ads
On Sunday February 3, 2013 an estimated 108.4 million people were perched in front of their TV’s watching the Super Bowl. The Super Bowl not only holds the record for most watched event on television, but it is also notorious for broadcasting some of the year's best, and most expensive, commercials. This year was no exception. Everyone is entitled to their personal opinion and although some analysts are saying advertisers didn’t get the job done this year, I beg to differ. With 108.4 million people watching in 34 different languages throughout the 232 different countries and territories, there is a lot of diversity to account for. This is why I chose an Ad I thought most people watching could relate to; Best Buy’s “Asking Amy”. This commercial stars Amy Poehler a well-known actress, comedienne, producer and writer. She’s best known for her comical skits in Saturday Night Live as well as her role as a surrogate mother in the 2008 movie Baby Mama. Her most recent performance has been a role as the Deputy Director of the Parks department in the TV series Parks and Recreation. Of course she doesn’t lack any humor when it comes to the commercial. It opens up with a Best Buy worker approaching Amy. He asks, “Hi, may I answer any questions?” Amy begins to open her mouth then a cunning look comes across her face her mouth closes and she smirks. This all happens within the first three seconds of the commercial. It continues with many short 3-5 second shots of Amy asking numerous questions about many of the products Best Buy carries; everything from cell phones to a washing machine. The Ad ends with Amy asking the Best Buy man, “Will this read 50 shades of grey to me in a sexy voice?” He answers no and she responds
|
Kelsey Schumacher
Mrs. Heimann
Spring Conerstone
February 15, 2013
Investigating the Effectiveness of Super Bowl Ads
On Sunday February 3, 2013 an estimated 108.4 million people were perched in front of their TV’s watching the Super Bowl. The Super Bowl not only holds the record for most watched event on television, but it is also notorious for broadcasting some of the year's best, and most expensive, commercials. This year was no exception. Everyone is entitled to their personal opinion and although some analysts are saying advertisers didn’t get the job done this year, I beg to differ. With 108.4 million people watching in 34 different languages throughout the 232 different countries and territories, there is a lot of diversity to account for. This is why I chose an Ad I thought most people watching could relate to; Best Buy’s “Asking Amy”. This commercial stars Amy Poehler a well-known actress, comedienne, producer and writer. She’s best known for her comical skits in Saturday Night Live as well as her role as a surrogate mother in the 2008 movie Baby Mama. Her most recent performance has been a role as the Deputy Director of the Parks department in the TV series Parks and Recreation. Of course she doesn’t lack any humor when it comes to the commercial. It opens up with a Best Buy worker approaching Amy. He asks, “Hi, may I answer any questions?” Amy begins to open her mouth then a cunning look comes across her face her mouth closes and she smirks. This all happens within the first three seconds of the commercial. It continues with many short 3-5 second shots of Amy asking numerous questions about many of the products Best Buy carries; everything from cell phones to a washing machine. The Ad ends with Amy asking the Best Buy man, “Will this read 50 shades of grey to me in a sexy voice?” He answers no and she responds