Visual Cover Image Analysis
To: Ms. Amber Bacon, Eastbay Supervising Editor
From: Leslie Reese, Image Analyst
Date: September 25, 2015 Subject: Eastbay Image
Introduction
The visual cover image for the November 26, 2013 National Basketball Association (NBA) Indiana Pacers basketball player Paul George for Eastbay catalogs for athletic products advertisements; Eastbay is well known for it’s athletic apparel and sports equipment. The purpose of this image is to reach all the men that can afford name brand clothes and sneakers and to convince them to purchase the athletics products advertised by Paul George through the catalog. But I am concerned that the Eastbay catalogs only include men cover images as part of the design features. After reviewing the visual cover image, …show more content…
This represents that the catalog is intended only for athletic men. The catalog cover image corroborates our culture, gender bias that men are told that sports are typically boys’ fields while arts are girls’ fields. In addition, society views the sports’ world as a man’s world because people who are involved with sports are usually drawn to this ad, especially men. The cover image in Eastbay catalogs of only men athletes challenges the social expectation of no gender bias. In other words, the lack of women’s images in the visual design features on Eastbay catalogs challenge the social expectation of women’s equality. Thus challenging women equality, including the opportunity of women sports to be considered at the same importance level as men’s sports. Nevertheless, publishing catalogs with only men cover images confirms the media’s message that challenges the social expectation of no gender bias. The magazine The Atlantic adds the fact that “female players do not get much attention from the mainstream media” (Bodenner). This fact supports the message of lack of women cover images in sports magazine advertisements including the Eastbay …show more content…
The media plays a significant role in the gender bias against women’s sports. The visual media reflect the way the society feels about a topic. In this case, through the Eastbay catalog the visual media document that society defines men’s sports superior than women’s sports. While a person reads the Eastbay catalog, the person is encouraged to accept the perception of the superiority of men’s sports over women’ sports. Hence, we should promote changing the world of today’s visual media while shifting our focus on finding out how we can close the gap between the number of men and women cover images in Eastbay catalogs. This approach will encourage others magazines or venues to treat male and female equally in sports advertisements. We need to understand the significance of the gender bias message in Eastbay sports advertisement. Also, we need to take steps to broaden the review of the cover images before publication to ensure images fully meet Eastbay intentions and our community social expectation of gender
Date: September 25, 2015 Subject: Eastbay Image
Introduction
The visual cover image for the November 26, 2013 National Basketball Association (NBA) Indiana Pacers basketball player Paul George for Eastbay catalogs for athletic products advertisements; Eastbay is well known for it’s athletic apparel and sports equipment. The purpose of this image is to reach all the men that can afford name brand clothes and sneakers and to convince them to purchase the athletics products advertised by Paul George through the catalog. But I am concerned that the Eastbay catalogs only include men cover images as part of the design features. After reviewing the visual cover image, …show more content…
This represents that the catalog is intended only for athletic men. The catalog cover image corroborates our culture, gender bias that men are told that sports are typically boys’ fields while arts are girls’ fields. In addition, society views the sports’ world as a man’s world because people who are involved with sports are usually drawn to this ad, especially men. The cover image in Eastbay catalogs of only men athletes challenges the social expectation of no gender bias. In other words, the lack of women’s images in the visual design features on Eastbay catalogs challenge the social expectation of women’s equality. Thus challenging women equality, including the opportunity of women sports to be considered at the same importance level as men’s sports. Nevertheless, publishing catalogs with only men cover images confirms the media’s message that challenges the social expectation of no gender bias. The magazine The Atlantic adds the fact that “female players do not get much attention from the mainstream media” (Bodenner). This fact supports the message of lack of women cover images in sports magazine advertisements including the Eastbay …show more content…
The media plays a significant role in the gender bias against women’s sports. The visual media reflect the way the society feels about a topic. In this case, through the Eastbay catalog the visual media document that society defines men’s sports superior than women’s sports. While a person reads the Eastbay catalog, the person is encouraged to accept the perception of the superiority of men’s sports over women’ sports. Hence, we should promote changing the world of today’s visual media while shifting our focus on finding out how we can close the gap between the number of men and women cover images in Eastbay catalogs. This approach will encourage others magazines or venues to treat male and female equally in sports advertisements. We need to understand the significance of the gender bias message in Eastbay sports advertisement. Also, we need to take steps to broaden the review of the cover images before publication to ensure images fully meet Eastbay intentions and our community social expectation of gender