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Visual Culture Essay

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Visual Culture Essay
Visual Culture
Visual culture is wisely considered to be a field of study which focuses on all aspects of culture which rely on visual images. Visual technology undeniably has a central importance in the contemporary culture. It plays a phenomenally important role in enhancing our visual capability and helps us in perceiving myriad cultural beliefs in addition to guiding us when managing behavior, values, and social relationships. Visual culture is based on a wide range of mediums which serve as core visual components and foster visual imagery in human minds like video games, internet, advertisements, comics, and media. These visual media play an essential role in deciding how we behave when dealing with others and performing various tasks. They also play a big role in deciding what kind of attitude we develop for our values and how we manage and develop social relationships in practical terms. While different visual media have been examined independently, “there is now a need to interpret the postmodern globalization of the visual as everyday life” (Mirzoeff, 1999, p. 3). The power of visuality is enormous in many aspects. It is an undeniable reality that visual culture specifically visual imagery in the form of different advertisements, comics, television plays, and internet has a lot to do with almost all actions we take in everyday life which is why contemporary culture is widely considered to be a visual culture. “Visual culture does not depend on pictures themselves but the modern tendency to picture or visualize existence” (Mirzoeff, 1999, p. 5).
The ability to interpret visual information is so remarkable that it is claimed to serve as “the basis of industrial society and is becoming even more important in the information age” (Mirzoeff, 1999, p. 5). Visual imagery can play such an enormous role in our lives many times that it could hold us back from doing things or taking actions which we would if there is no fear of being imaged or seen by others. It is



References: Addepalli, S 2005, EFFECTS OF MENTAL ROTATION, VISUAL AIDS AND TRAINING ON INSPECTION PERFORMANCE DURING AIRPORT BAGGAGE INSPECTION, viewed, 03 November, 2012, Axel, ES 2003, Art Beyond Sight: A Resource Guide to Art, Creativity, and Visual Impairment, BBC 2009, Woman wins clothes store tribunal, BBC NEWS, viewed, 03 November, 2012, | | |Cavazos, M 2011, THE IMPORTANCE OF VISUAL AIDS FOR MEMORY, LIVESTRONG, viewed, 03 November, 2012, | | | | | |Jasmine, LP 2012, Recent writings on Visual Imagery, viewed, 03 November, 2012, |

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