Visual Identity - Essay
Visual Identity
Yen Le
CGD218: Visual Literacy in Business (BAB1216A)
Instructor: Thomas Biggers
April 22, 2012
The company has a wide range of products that are highly sought after and its visual identity is a symbol of the merchandise it represents. The visual identity example that I will discuss is one that many people around the world would easily recognize. This logo has been changed somewhat throughout the years; yet however, the logo is always recognized.
The visual identity or logo I am talking about is the one for Apple, Inc. I recognize it because everywhere I go there always someone carrying an Apple products, ether the iphone or tab. The products they make are in my opinion of high quality and in my opinion are over prices but great quality. Although their prices are higher than other competitors, they are worth the money I spend on them.
The original logo was of an image of Sir Isaac Newton leaning against an apple tree with a portion of a William Wordsworth poem running around the border, designed by Ron Wayne in 1976. One year later the design was changed to a visual graphic of an apple with a bite mark. “According to Janoff, the “bite” in the apple logo was originally implemented so that people would know that it represented an apple not a tomato. It also lent itself to a nerdy play on words (bite/byte), a fitting reference for a tech company” (Apple 2009). The apple was rainbow colored. This was believed to make the company more “humanize”. The color was not in any particular order, except for the green at the top were the leaf was. As time pasts the apple logo changed to the monochrome logo that represents the company today.
The graphic design being the shape of an apple remaining the same since 1977 represents the stability and core of the company, by not only standing behind the product but the logo, also. The basic design element was the color of the apple. The rainbow colors were eye catching. In the later years Jobs
Yen Le
CGD218: Visual Literacy in Business (BAB1216A)
Instructor: Thomas Biggers
April 22, 2012
The company has a wide range of products that are highly sought after and its visual identity is a symbol of the merchandise it represents. The visual identity example that I will discuss is one that many people around the world would easily recognize. This logo has been changed somewhat throughout the years; yet however, the logo is always recognized.
The visual identity or logo I am talking about is the one for Apple, Inc. I recognize it because everywhere I go there always someone carrying an Apple products, ether the iphone or tab. The products they make are in my opinion of high quality and in my opinion are over prices but great quality. Although their prices are higher than other competitors, they are worth the money I spend on them.
The original logo was of an image of Sir Isaac Newton leaning against an apple tree with a portion of a William Wordsworth poem running around the border, designed by Ron Wayne in 1976. One year later the design was changed to a visual graphic of an apple with a bite mark. “According to Janoff, the “bite” in the apple logo was originally implemented so that people would know that it represented an apple not a tomato. It also lent itself to a nerdy play on words (bite/byte), a fitting reference for a tech company” (Apple 2009). The apple was rainbow colored. This was believed to make the company more “humanize”. The color was not in any particular order, except for the green at the top were the leaf was. As time pasts the apple logo changed to the monochrome logo that represents the company today.
The graphic design being the shape of an apple remaining the same since 1977 represents the stability and core of the company, by not only standing behind the product but the logo, also. The basic design element was the color of the apple. The rainbow colors were eye catching. In the later years Jobs