Visual Merchandising in Bata
RESEARCH REPORT
ON
ROLE OF VISUAL MERCHANDISING IN FOOTWEAR
IN BATA STORE
FOR THE PARTIAL FULFILMENT OF THE REQUIREMENTS
FOR THE AWARD OF THE DEGREE OF
POST GRADUATE DIPLOMA IN RETAIL MARKETING AND MANAGEMENT
Supervisor: Candidate:
Dr. RITU BAJAJ Kanika Malhotra Rinky Selarka Vaibhav Mittal Juhi Aggarwal Kirti Pandey Shikha Dhingra
Chief (MC) Batch – 2012-14
INDEX
Particular
T.Sign
Foreword
Acknowledgment
Declaration
Abstract
Introduction To The Topic
Review of Literature
• Research Design
• Justification to the Topic
Observation
Research Findings and Interpretation
Result and Conclusion
Recommendation and Suggestion
FOREWORD
Life is a long journey, wherein each one of us crosses number of milestones. Every stoppage teaches us a lot. We, being the student of PGDM, Retail Marketing and Management, learnt a plethora of things and were being bombarded with lots of learning, events, projects and seminar.
The two-year full time program of management course helps in lots of learning such has been the presentations and projects, which enhanced our learning by adding on to our world of knowledge. Completing a Research Project is one of the parts of our learning process to enhance our skills.
ON
ROLE OF VISUAL MERCHANDISING IN FOOTWEAR
IN BATA STORE
FOR THE PARTIAL FULFILMENT OF THE REQUIREMENTS
FOR THE AWARD OF THE DEGREE OF
POST GRADUATE DIPLOMA IN RETAIL MARKETING AND MANAGEMENT
Supervisor: Candidate:
Dr. RITU BAJAJ Kanika Malhotra Rinky Selarka Vaibhav Mittal Juhi Aggarwal Kirti Pandey Shikha Dhingra
Chief (MC) Batch – 2012-14
INDEX
Particular
T.Sign
Foreword
Acknowledgment
Declaration
Abstract
Introduction To The Topic
Review of Literature
• Research Design
• Justification to the Topic
Observation
Research Findings and Interpretation
Result and Conclusion
Recommendation and Suggestion
FOREWORD
Life is a long journey, wherein each one of us crosses number of milestones. Every stoppage teaches us a lot. We, being the student of PGDM, Retail Marketing and Management, learnt a plethora of things and were being bombarded with lots of learning, events, projects and seminar.
The two-year full time program of management course helps in lots of learning such has been the presentations and projects, which enhanced our learning by adding on to our world of knowledge. Completing a Research Project is one of the parts of our learning process to enhance our skills.