Vitamin Water
Marketing Plan For LAUNCH OF
Vitamin Water in Pakistan
MISSION STATEMENT
To establish itself as a health water supplier targeting sports, thrill seeking community and also for those adults, for whom, vitamin intake becomes a necessity with a span of age or due to some illness. To establish itself as a health water supplier for young generation & for adults with vitamin as a daily source of energy
Executive Summary
Purpose of this project is to study the opportunities in Pakistani market for “Vitamin Water”. Vitamin Water is a world renowned brand. Marketed by a well organized multinational company which operates almost all over the globe. This is the first effort in Pakistan to market this product. Vitamin Water is recognized as a leading health water provider, facing direct competition from Carbonated Beverages and bottled water. Vitamin Water will position itself in the same category An analysis of the soft dink industry was also conducted in Pakistan and world wide also. Global consumption of soft drinks is rising by 5% a year.
Table of Contents
Titles Page # 1. Introduction 01 2. Mission and vision statement 01 3. Facts about company 02 4. Pepsi in Pakistan 04 5. Product in spot light 09 6. Market analysis of soft drink 10 7. Pakistani soft drink industry 13 8. Industrial SWOT analysis 14 9. External Environmental factors 16 10. Internal Environmental factors 21 11. Pre-marketing Mix 25 12. Marketing Mix strategies 27 13. Conclusion 39 14. Suggestions 40
OBJECTIVE
Vitamin Water by one of the world’s famous brand Glacéau in Flavored or Unflavored water is being introduced in Pakistan as a health water to increase the market share of bottle water, to increase the Vitamin intake within the sports, thrill seeking community and also for those adults, for whom, vitamin intake becomes a necessity. Vitamin water is already available in many countries of the world, thus entering into a new market like Pakistan would be another accomplishment by
Vitamin Water in Pakistan
MISSION STATEMENT
To establish itself as a health water supplier targeting sports, thrill seeking community and also for those adults, for whom, vitamin intake becomes a necessity with a span of age or due to some illness. To establish itself as a health water supplier for young generation & for adults with vitamin as a daily source of energy
Executive Summary
Purpose of this project is to study the opportunities in Pakistani market for “Vitamin Water”. Vitamin Water is a world renowned brand. Marketed by a well organized multinational company which operates almost all over the globe. This is the first effort in Pakistan to market this product. Vitamin Water is recognized as a leading health water provider, facing direct competition from Carbonated Beverages and bottled water. Vitamin Water will position itself in the same category An analysis of the soft dink industry was also conducted in Pakistan and world wide also. Global consumption of soft drinks is rising by 5% a year.
Table of Contents
Titles Page # 1. Introduction 01 2. Mission and vision statement 01 3. Facts about company 02 4. Pepsi in Pakistan 04 5. Product in spot light 09 6. Market analysis of soft drink 10 7. Pakistani soft drink industry 13 8. Industrial SWOT analysis 14 9. External Environmental factors 16 10. Internal Environmental factors 21 11. Pre-marketing Mix 25 12. Marketing Mix strategies 27 13. Conclusion 39 14. Suggestions 40
OBJECTIVE
Vitamin Water by one of the world’s famous brand Glacéau in Flavored or Unflavored water is being introduced in Pakistan as a health water to increase the market share of bottle water, to increase the Vitamin intake within the sports, thrill seeking community and also for those adults, for whom, vitamin intake becomes a necessity. Vitamin water is already available in many countries of the world, thus entering into a new market like Pakistan would be another accomplishment by