Vitasoy
TABLE OF CONTENTS
TABLE OF CONTENTS 2
I. EXECUTIVE SUMMARY 3
II. INTRODUCTION & AIMS OF STUDY 4
III.METHODOLOGY 5
IV. DISCUSSION, ANALYSIS & FINDINGS………………………………… 5 4.1 Story and Background of Vitasoy International Holdings Ltd................ 6 4.2 Vission and Mission with Evaluation 6 4.3 Strategy Formulation Analylital Framework 7 4.4 Strategy Formulation : External and Internal Assessment……………...7 4.4.1 Internal Factor Evaluation (IFE) Matrix………………………...8 4.4.2 External Factor Evaluation (EFE) Matrix……………………….9 4.4.3 Competitive Profile Matrix (CPM)…………………………….10 4.5 Strategy Formulation : Analysis of Strategies……………………… 10 4.5.1 Strength-Weakness-Opportunity-Threat (SWOT) Matrix……..11 4.5.2 Internal-External (IE) Matrix…………………………………..12 4.5.3 Boston Consulting Group (BCG) Matrix………………………12 4.5.4 Grand Strategy Matrix …………………………………………13 4.5.5 Strategic Position and Action Evaluation (SPACE) Matrix……14 4.6 Strategy Formulation : Choice of Strategy…………………………….15 4.6.1 Quantitative Strategic Planning Matrix (QSPM)………………15 4.7. Strategy Implementation……………………………………………...16 4.7.1 Strategy Implementation of Vitasoy Int'l Holdings Ltd………. 17 4.7.2 Effectiveness of Strategy Implementation………………… …..17 4.8 Strategy Review, Evaluation and Control…………………………… .18 4.9 Strategy Recommendation…………………………………………….19
V. CONCLUSION………………………………………………………….…20
VI. REFERENCES…………………………………………………………….21
VII. APPENDICES, CHARTS, GRAPHS…………………………………….22
I. EXECUTIVE SUMMARY
"Strategy is the direction and scope of an organization over the long-term objective which achieves the vision of the organization through its resources within a challenging environment to meet the needs of markets and to fulfil stakeholders’ expectations".
In other words, strategy is
TABLE OF CONTENTS 2
I. EXECUTIVE SUMMARY 3
II. INTRODUCTION & AIMS OF STUDY 4
III.METHODOLOGY 5
IV. DISCUSSION, ANALYSIS & FINDINGS………………………………… 5 4.1 Story and Background of Vitasoy International Holdings Ltd................ 6 4.2 Vission and Mission with Evaluation 6 4.3 Strategy Formulation Analylital Framework 7 4.4 Strategy Formulation : External and Internal Assessment……………...7 4.4.1 Internal Factor Evaluation (IFE) Matrix………………………...8 4.4.2 External Factor Evaluation (EFE) Matrix……………………….9 4.4.3 Competitive Profile Matrix (CPM)…………………………….10 4.5 Strategy Formulation : Analysis of Strategies……………………… 10 4.5.1 Strength-Weakness-Opportunity-Threat (SWOT) Matrix……..11 4.5.2 Internal-External (IE) Matrix…………………………………..12 4.5.3 Boston Consulting Group (BCG) Matrix………………………12 4.5.4 Grand Strategy Matrix …………………………………………13 4.5.5 Strategic Position and Action Evaluation (SPACE) Matrix……14 4.6 Strategy Formulation : Choice of Strategy…………………………….15 4.6.1 Quantitative Strategic Planning Matrix (QSPM)………………15 4.7. Strategy Implementation……………………………………………...16 4.7.1 Strategy Implementation of Vitasoy Int'l Holdings Ltd………. 17 4.7.2 Effectiveness of Strategy Implementation………………… …..17 4.8 Strategy Review, Evaluation and Control…………………………… .18 4.9 Strategy Recommendation…………………………………………….19
V. CONCLUSION………………………………………………………….…20
VI. REFERENCES…………………………………………………………….21
VII. APPENDICES, CHARTS, GRAPHS…………………………………….22
I. EXECUTIVE SUMMARY
"Strategy is the direction and scope of an organization over the long-term objective which achieves the vision of the organization through its resources within a challenging environment to meet the needs of markets and to fulfil stakeholders’ expectations".
In other words, strategy is
References: Table 1. Vitasoy : Summary of 5-Year Average of Financial Ratios, 2005-2010 ( source : based on Financial Highlights & Five Year Summary of Annual Reports 2005-06, 2006-07, 2007-08, 2008-09, 2009-10 DAVID, F.R. (2009). Strategic Management- Concepts and Cases 12th Ed. Pearson Education International, Pearson Prentice Hall, New Jersey, USA. |Summary of 5-Year Average of Financial Ratios, 2005 – 2010 (Ref: Based on Annual Reports 2005-2010, Vitasoy International Holdings| |Ltd.) | |Table 2. Extract of Market Analysis of Vitasoy International Holdings Ltd., 2005 -2010 (Ref: Annual Results Announcements FY | |2005-2010, Vitasoy International Holdings Ltd.) | |Table 3. Extract of Market Analysis of Vitasoy International Holdings Ltd., 2005 - 2010 | |( Ref: Annual Results Announcements FY 2005-2010, Vitasoy International Holdings Ltd.) | |Current Ratio |1.98 |1.88 |5 | |Current P/E Ratio (21 July 2010) |23.78 | | | |Current Price per Share (21 July 2010) (HK$) |6.05 | | |