vodafone
VODAFONE
Type
Limited Industry Mobiletelecommunications Predecessor Hutchison Essar Founded 1994 Headquarters Mumbai,Maharashtra Products Mobile networks,Telecom services, Etc. Owner(s) Vodafone Group(67%)Essar Group (33%) Employees 10,000
Services Provided by Vodafone •
Mobile services with GSM technology
•
Fixed-line telephone services
•
Universal Internet working
•
Video Calling
•
Broadband
Competitors- Chennai
Top four Players 1.
Aircel2. Bharti Airtel3. Vodafone Essar4. BSNL
Other Players are : -
1. Reliance Communications2.Idea Cellular3.Tata Communications4.MTNL
Distribution Channel
•
Direct Distribution
1.Directly owned stores2.Vodafone branded store3.Internet is the key channel4.Sales force are in place to sell directly.
•
Indirect Distribution
1.Independent dealers, Distributer andretailers2.Vodafone group also hosts MVNOs
B2B Targets
•
Co-orporates
•
Colleges
•
School
•
Hostels/PG
Recommendations
•
Penetrate more by doing more promotionsespecially in rural market.
•
Extending the distribution channel for makingproduct visible and available at convenientlocation.
•
Customization - Promotion in regionallanguage.
•
Making better relationship with dealersthrough Schemes and dealer meets.
•
More marins for intermediaries.
BRAND AWARENESS
Vodafone‟s advertisements too have been one of the best advertisements on the Indian television. The rebranding campaign was the most crucial because the main message of the brand transition was that the new Vodafone is the same old Hutch. It goes from “Where ever you go, your network will follow” to “Make the most of now” to “power to you”. The transition from Hutch‟s pug to Vodafone‟s pug marketing campaign was more of an awareness campaign rather than a marketing one. This informed the customers how Hutch is now Vodafone. Hence, Vodafone‟s advertisements and marketing campaigns have
Type
Limited Industry Mobiletelecommunications Predecessor Hutchison Essar Founded 1994 Headquarters Mumbai,Maharashtra Products Mobile networks,Telecom services, Etc. Owner(s) Vodafone Group(67%)Essar Group (33%) Employees 10,000
Services Provided by Vodafone •
Mobile services with GSM technology
•
Fixed-line telephone services
•
Universal Internet working
•
Video Calling
•
Broadband
Competitors- Chennai
Top four Players 1.
Aircel2. Bharti Airtel3. Vodafone Essar4. BSNL
Other Players are : -
1. Reliance Communications2.Idea Cellular3.Tata Communications4.MTNL
Distribution Channel
•
Direct Distribution
1.Directly owned stores2.Vodafone branded store3.Internet is the key channel4.Sales force are in place to sell directly.
•
Indirect Distribution
1.Independent dealers, Distributer andretailers2.Vodafone group also hosts MVNOs
B2B Targets
•
Co-orporates
•
Colleges
•
School
•
Hostels/PG
Recommendations
•
Penetrate more by doing more promotionsespecially in rural market.
•
Extending the distribution channel for makingproduct visible and available at convenientlocation.
•
Customization - Promotion in regionallanguage.
•
Making better relationship with dealersthrough Schemes and dealer meets.
•
More marins for intermediaries.
BRAND AWARENESS
Vodafone‟s advertisements too have been one of the best advertisements on the Indian television. The rebranding campaign was the most crucial because the main message of the brand transition was that the new Vodafone is the same old Hutch. It goes from “Where ever you go, your network will follow” to “Make the most of now” to “power to you”. The transition from Hutch‟s pug to Vodafone‟s pug marketing campaign was more of an awareness campaign rather than a marketing one. This informed the customers how Hutch is now Vodafone. Hence, Vodafone‟s advertisements and marketing campaigns have