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VODAFONE

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VODAFONE
VODAFONE
GROUP MEMBERS:
PRIYAM KUMAR SINGH
PRAVEEN KR. SINGH
AASHNA AGGARWAL
VIDHU JOSHI
AAKASH SINGHAL
PRANAY BANSAL
VIJAY

VISION
• Bringing innovative products and services to our 404 million customers, 68% of whom live in emerging markets. • Improve people’s livelihoods and quality of life.
• Help consumers, governments and businesses tackle some of the significant challenges they face – from food shortages and ageing populations, to lack of access to communications, healthcare and financial services. STRATEGY
• Where we are heading
• In November 2010 we set out a new strategy to develop from a strong Vodafone into a more valuable Vodafone. The strategy is driven by a focus on four key areas of growth potential:
• Data services
Customer appetite for the mobile internet and related services will be the single biggest driver of our business going forward.
• Emerging markets
Our businesses in Africa and India are growing strongly as mobile communications are having a transformational impact on people’s lives.
• Enterprise and total communications
Businesses account for a large part of our activity and growth in this sector will be driven by employees becoming more mobile, devices more secure and the convergence of fixed and wireless communications.
• New services
Machine-to-machine, mobile commerce services and operator billing, amount many others, offer exciting new avenues for growth.

OBJECTIVES

WHAT WILL BE
MEASURED

WHAT WOULD
BE THE
TARGETED
ACHIEVEMENT
S

WHAT
INITIATIVES/TA
SKS WOULD
DRIVE
ACHIEVEMENT
S

Market value

Increase revenue by
20%

Price plans

Customer ranking 95% customer satisfaction Good plans for customer, rewards and benefits for loyal customer

Cost efficiency

More towers

Network connectivity FINANCIAL
Increase
revenues
CUSTOMER
To be number one in
Customer
experience
INTERNAL
BUSINESS
PROCESS
Satisfy share holder and
customer

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