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Vodafone Company Report

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Vodafone Company Report
I/ Core Business
Vodafone at a glance:
Vodafone Group public limited company (plc.) is the world-leading multinational telecommunication company headquartered in London, United Kingdom. It is turning global with operations in 31 countries and partner networks in other 40 countries. Vodafone is the world 's largest mobile telecommunication network company, based on revenue of £44.5 billion in 2010 (Vodafone, 2010). Based on subscribers, it is the world 's second largest mobile phone operator with approximately 347 million proportionate customers worldwide as of June 2010 (Verizon Wireless). It employed approximately 85,000 people world-wide during year 2010. Vodafone’s market capitalisation value is £94 billion as of February 2011, making it the third largest company on the London Stock Exchange (FTSE All-share Index ranking).

Major products and brands
Like other telecommunications giants, Vodafone Group plc. concentrates on complete communication solution and products, with a wide range of choices for different market segmentation, covering from handset devices, voice, message, and data to fixed lines services. Vodafone products can be categorized into 3 big segments:
• Handheld devices: ranging from low-cost mobile phones to smart phones and exclusive branded phones
• Data products: including Internet services, PC connectivity, roaming services, fixed landlines
• Value-added services such as Vodafone applications (email, portal and back-up), Voda360 all-in-one solution, Vodafone Money Transfer. There is also Vodafone Global Enterprise (VGE) which provides business value-added solutions such as cloud-secured portal and unified global communication system.
In addition, constant organic growth through joint venturing followed by M&A of various local telecommunications companies in different countries has enabled Vodafone’s sustainable growth and domination. Its subsidiaries include 45% share of Verizon Wireless, the largest mobile telecommunications



Bibliography: Zacks Investment Research. (2010, November). Vodafone Profit Climbs, Ups Outlook. Retrieved February 2011, from Daily markets: http://www.dailymarkets.com/stock/2010/11/10/vodafone-profit-climbs-ups-outlook/ 4-traders Accenture. (2009). Carbon connections: Quantifying mobile’s role in tackling climate change. Retrieved February 2011, from Accenture: https://microsite.accenture.com/sustainability/Pages/carbon_connections.aspx Bratt, S Dhillon, S. (2010, November 05). Vodafone faces criticism for dropping unlimited data mobile phone plans. Retrieved February 2011, from Top news UK: http://topnews.co.uk/24041-vodafone-faces-criticism-dropping-unlimited-data-mobile-phone-plans Esener, K Lennighan, M. (2009, November). Vodafone doubles cost cuts to £2bn as economy bites. Retrieved 2011, from Total Telecom: http://www.totaltele.com/view.aspx?ID=450618&G=1&C=5&Page=0 Long, D Loyaltyworks. (2011, January). Vodafone to roll out employee rewards program. Retrieved from Loyaltyworks: http://www.loyaltyworks.com/incentiveindustrynews/reward-programs/vodafone-to-roll-out-employee-rewards-program/ Lunden, I Middleton, J. (2008, August 19). Vodafone rebuffs price hike criticism. Retrieved February 2011, from Telecoms: http://www.telecoms.com/5832/vodafone-rebuffs-price-hike-criticism/ Reidy, O Vodafone. (2010). Annual Report for fiscal year ended 31th March 2010. Vodafone. Vodafone Group. (2010). Sustainability Report 2010. Vodafone Group.

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