Vodafone/Exxonmobile Marketing Strategies
Vodafone/ExxonMobil Marketing Strategies
Riad Akhundov, Ryan Cohen, Nhu Lam, Nazar Orozbaev, Qwynn Trotter, and Caglayan Arslan
9/27/2012
Table of Contents
Table of Contents………….………………………………………………………..1
Executive Summary………………….……………………………………………..2
Background…………………………………………………..…………………..3-4
Vodafone…………….…………………...………………………………….3
ExxonMobil……………………………...…………………..........................3
Marketing Strategies……………………………………………………………..5-8 Vodafone…………………………………………………………………….5 ExxonMobil…………………………………………………………………6 Comparison of Marketing Strategies……………………………..................7
Relationship Marketing Strategies…………………………………...................9-12 Vodafone……………………………………………………………………9 ExxonMobil…………………………………………………...……………10 Comparison of Relationship Marketing Strategies………………………...11
Conclusions/Recommendations……………………………………………….13-15
Works Cited……………………………………………………………………16-18
Executive Summary
This report provides a comparative analysis in regards to the similarities and differences between the marketing strategies and relationship marketing strategies of Vodafone and ExxonMobil.
The major findings indicate that Vodafone focuses their marketing strategies towards satisfying their customers whereas ExxonMobil focuses their strategies on customer conveniences and sustainability.
Background
Vodafone Background
Vodafone Group Public Limited Company (Vodafone) is a British multinational telecommunications company that was founded in 1991 and headquartered in London, United Kingdom ("RTBot", 2012).
According to the company 's website, Vodafone Group has over 404 million customers, operates in over 30 countries, and has over 40 partner markets worldwide. They also have over 238,000 base station sites and over 14,000 Vodafone stores around the world (McGough, Simon, Vodafone Group, 2012). Vodafone is the world 's second largest mobile company. They own 45% of shares in
Riad Akhundov, Ryan Cohen, Nhu Lam, Nazar Orozbaev, Qwynn Trotter, and Caglayan Arslan
9/27/2012
Table of Contents
Table of Contents………….………………………………………………………..1
Executive Summary………………….……………………………………………..2
Background…………………………………………………..…………………..3-4
Vodafone…………….…………………...………………………………….3
ExxonMobil……………………………...…………………..........................3
Marketing Strategies……………………………………………………………..5-8 Vodafone…………………………………………………………………….5 ExxonMobil…………………………………………………………………6 Comparison of Marketing Strategies……………………………..................7
Relationship Marketing Strategies…………………………………...................9-12 Vodafone……………………………………………………………………9 ExxonMobil…………………………………………………...……………10 Comparison of Relationship Marketing Strategies………………………...11
Conclusions/Recommendations……………………………………………….13-15
Works Cited……………………………………………………………………16-18
Executive Summary
This report provides a comparative analysis in regards to the similarities and differences between the marketing strategies and relationship marketing strategies of Vodafone and ExxonMobil.
The major findings indicate that Vodafone focuses their marketing strategies towards satisfying their customers whereas ExxonMobil focuses their strategies on customer conveniences and sustainability.
Background
Vodafone Background
Vodafone Group Public Limited Company (Vodafone) is a British multinational telecommunications company that was founded in 1991 and headquartered in London, United Kingdom ("RTBot", 2012).
According to the company 's website, Vodafone Group has over 404 million customers, operates in over 30 countries, and has over 40 partner markets worldwide. They also have over 238,000 base station sites and over 14,000 Vodafone stores around the world (McGough, Simon, Vodafone Group, 2012). Vodafone is the world 's second largest mobile company. They own 45% of shares in
Cited: About us legal information. (2012, september 23). Retrieved September 20, 2012, from Vodafone.uk: http://www.vodafone.co.uk/vodafone-uk/about-us/index.htm Business. (2012, September 23). Retrieved September 20, 2012, from Timesofmalta.com: http://www.timesofmalta.com/articles/view/20091206/business/power-to-you-leads-new-vodafone-outlook.284720 Downstream. ExxonMobil. Retrieved September 9, 2012, from http://www.exxonmobil.com/ Corporate/about_what_downstream.aspx. Gilanina, S., Almania, A., Pournaserani, A., & Mousavian, S. (2011). Relationship Marketing: a New Approach to Marketing in the Third Millennium Introduction: This is ExxonMobil. ExxonMobil. Retrieved September 18, 2012, from https://www.exxonmobil.com/Corporate/Newsroom/Publications/XOMGlobalCap/page Kotler, P. and Armstrong, G. (2012). Principles of Marketing. 14th ed. New York, NY: Pearson Prentice Hall. McGough, Simon, Vodafone Group (2012). Vodafone Group Plc interim management statement. Retrieved September 9, 2012, from: http://www.vodafone.com/content/dam/ vodafone/investors/factsheet /group_presentation.pdf Oil Merger Faces Monopoly Probe (1998). BBC. Retrieved September 19, 2012, from news.bbc.co.uk/2/hi/business/ 226097.stm Our Guiding Principles (2012) Pay Monthly Price Plans and Mobile Phones. (2012). Retrieved September 21, 2012, from Vodafone: http://www.vodafone.co.uk/personal/price-plans/pay-monthly/index.htm Premier In Petrochemical Vodafone Group PLC (VOD.O) Company Profile. (September 2012) Reuters. Retrieved September 9, 2012, from http://www.reuters.com/finance/stocks/company http://www.vodafone.com/content/annualreport/annual_report09/business/brand_and_distribution.html Vodafone Group Plc (2012) 2012. Retrieved September 9, 2012 from: http://www.vodafone.com/content/dam/ vodafone/investors/annual_reports/Vodafone_Annual_Report_12.pdf Vodafone Happy with its Ferrari Sponsorship. (2012, September 23). Retrieved September 23, 2012, from cellular-news: http://www.cellular-news.com/story/8265.php Westervelt, R. (2009). ExxonMobil to Invest $600 Million in Algae Based Biofules. Chemical Week , 171 (19), 14. Worldwide Community Investments. (n.d.). Retrieved September 18, 2012, from http://www.exxonmobil.com/Corporate/community_wwgiving.aspx