Vodafone Strategy
Task 01
In this case of strategy formulation for a selected organization, I have selected Vodafone Group PLC which is the world 's leading mobile telecommunications company, with a significant presence in Europe, the Middle East, Africa, Asia Pacific and the United States through the Company 's subsidiary undertakings, joint ventures, associated undertakings and investments. At 30 June 2010, based on the registered customers of mobile telecommunications ventures in which it had ownership interests at that date, the Group had 347 million customers, excluding paging customers, calculated on a proportionate basis in accordance with the Company 's percentage interest in the seventures.
The current mobile market competition is very tight so that to survive in the market, the strategy which we prcatice is very important. Let’s discuss what is Strategy and strategic management.
As Johnson and Scoles defined strategy is the direction and scope of an organizaion over the long term which achieves advantage for the organization through its configuration of resources within changing environment to meet the needs of markets and to fufil statkeholder expectations.
Strategic management is the development, implementation and control of agreed strategies. There is more to strategy than merely deciding what you want to achieve and how you are to achieve.
Corporate Strategy is concerned with what types of business the organization in. It denotes the most general level of strategy in an organization.
Business Srategy is how an organization approaches a particular product market area. It can involve decisions such as whether to segment the market and specilise in particular profitable areas, or to compete by offering a wider range of products. Some of the large companies cannot operatre under one strategic business unit so that, these firms have diversified Strategic Business Unit (SBU) dealing with paricular areas. So, Business Strategy for such large organizations is
In this case of strategy formulation for a selected organization, I have selected Vodafone Group PLC which is the world 's leading mobile telecommunications company, with a significant presence in Europe, the Middle East, Africa, Asia Pacific and the United States through the Company 's subsidiary undertakings, joint ventures, associated undertakings and investments. At 30 June 2010, based on the registered customers of mobile telecommunications ventures in which it had ownership interests at that date, the Group had 347 million customers, excluding paging customers, calculated on a proportionate basis in accordance with the Company 's percentage interest in the seventures.
The current mobile market competition is very tight so that to survive in the market, the strategy which we prcatice is very important. Let’s discuss what is Strategy and strategic management.
As Johnson and Scoles defined strategy is the direction and scope of an organizaion over the long term which achieves advantage for the organization through its configuration of resources within changing environment to meet the needs of markets and to fufil statkeholder expectations.
Strategic management is the development, implementation and control of agreed strategies. There is more to strategy than merely deciding what you want to achieve and how you are to achieve.
Corporate Strategy is concerned with what types of business the organization in. It denotes the most general level of strategy in an organization.
Business Srategy is how an organization approaches a particular product market area. It can involve decisions such as whether to segment the market and specilise in particular profitable areas, or to compete by offering a wider range of products. Some of the large companies cannot operatre under one strategic business unit so that, these firms have diversified Strategic Business Unit (SBU) dealing with paricular areas. So, Business Strategy for such large organizations is