Volkswagen 
Volkswagen Phaeton
Mission, vision, goals
The mission of Volkswagen Group is to provide a quality product, create a safety environment, and enhance productivity and satisfy customers. If Volkswagen Group achieves the mission, then Volkswagen Group can reach its vision which is focusing on positioning the Volkswagen Group as a global economic and environmental leader among automobile manufacturers. In order to achieve its vision and mission, there are some goals are mentioned to make Volkswagen Group more successful. Firstly, Volkswagen should continue to produce innovative and technological products that can satisfy customers’ need. Secondly, in order to be a leading brand, Volkswagen Group should increase its volume as sales to more than 10 million vehicles a year that is above the average shares of market. Thirdly, Volkswagen is planning to increase its return on sales before tax at least 8% so that Volkswagen can handle or guarantee the difficult market periods. Finally, with Volkswagen organization, it is necessary to have top employers and to build a first-class team to make sure organization will be run very well.
Introduction
Volkswagen Group is an automotive company established at the headquarters in Wolfsburg, Germany in 1930. There are lots of brands under Volkswagen Group such as Volkswagen, Porsche, Audi, Scania, Bentley, SEAT, Lamborghini and Skoda. Volkswagen is the brand under Volkswagen Group, which manufactures cars for broaden ranges of people who from middle class to upper class. There are various choices for cars that Volkswagen produces such as Polo, Vento, Phaeton, Passat and Beetle and so on. Phaeton is the premium car, which designed for upper class customers, and Volkswagen marked this car as the top-end luxury car. Unfortunately, Phaeton is not so popular in American market, in 2005, “Volkswagen just announced that it was withdrawing its luxury Phaeton model from the U.S. market. No surprise there. In the two years
Mission, vision, goals
The mission of Volkswagen Group is to provide a quality product, create a safety environment, and enhance productivity and satisfy customers. If Volkswagen Group achieves the mission, then Volkswagen Group can reach its vision which is focusing on positioning the Volkswagen Group as a global economic and environmental leader among automobile manufacturers. In order to achieve its vision and mission, there are some goals are mentioned to make Volkswagen Group more successful. Firstly, Volkswagen should continue to produce innovative and technological products that can satisfy customers’ need. Secondly, in order to be a leading brand, Volkswagen Group should increase its volume as sales to more than 10 million vehicles a year that is above the average shares of market. Thirdly, Volkswagen is planning to increase its return on sales before tax at least 8% so that Volkswagen can handle or guarantee the difficult market periods. Finally, with Volkswagen organization, it is necessary to have top employers and to build a first-class team to make sure organization will be run very well.
Introduction
Volkswagen Group is an automotive company established at the headquarters in Wolfsburg, Germany in 1930. There are lots of brands under Volkswagen Group such as Volkswagen, Porsche, Audi, Scania, Bentley, SEAT, Lamborghini and Skoda. Volkswagen is the brand under Volkswagen Group, which manufactures cars for broaden ranges of people who from middle class to upper class. There are various choices for cars that Volkswagen produces such as Polo, Vento, Phaeton, Passat and Beetle and so on. Phaeton is the premium car, which designed for upper class customers, and Volkswagen marked this car as the top-end luxury car. Unfortunately, Phaeton is not so popular in American market, in 2005, “Volkswagen just announced that it was withdrawing its luxury Phaeton model from the U.S. market. No surprise there. In the two years