Volkswagen Ag - Operating Environment
Basic introduction
The Volkswagen group has its headquarters in Wolfsburg, Germany. With around 350,000 employees and annual deliveries of more than 5 millions vehicles Volkswagen is Germany’s leading automobile manufacturer and therefore belongs to Europe’s main leaders. Volkswagen runs 58 production plants worldwide and sells cars in over 150 countries. Main regions to sell apart from Europe are North America and China.
The business is divided into two different sectors:
1. The automobile sector, which includes the two brand sectors Volkswagen, with Bugatti, Skoda and Bentley and the Audi group including Seat, Lamborghini and Rolls Royce. Moreover, there is a sector for commercial vehicles.
2. Another sector is built up by the financial services that contain the Volkswagen Bank, car leasing programs and Europcar vehicle rental.
The main activity is the production and sale of passenger cars which forms about 90% of the business.
The Goal of the Volkswagen group is to return to the world’s leading automobile manufacturers by creating attractive, safe and environmentally sound vehicles.
This should be reached with help of a change in the policy that include the idea of a strict defined separation of the different section and moreover of the different brands that may lead to a more independent treatment.
The year 2005 has recorded an increase of vehicle deliveries by 3.2 % up to 5, 24 million which lead to a final turnover of 95, 3 billion euro.
Nevertheless the Volkswagen group is said to have missed the connection to the world’s leading automobile companies.
The main competitors and the relative size and position of Volkswagen
Once being part of the leading groups the Volkswagen group is no longer able to keep the track with their competitors like General Motors and Ford that still lead the world market but followed by Toyota that is rapidly closing on GM and forecasted to be the world leader by 2006 already.
Moreover,
The Volkswagen group has its headquarters in Wolfsburg, Germany. With around 350,000 employees and annual deliveries of more than 5 millions vehicles Volkswagen is Germany’s leading automobile manufacturer and therefore belongs to Europe’s main leaders. Volkswagen runs 58 production plants worldwide and sells cars in over 150 countries. Main regions to sell apart from Europe are North America and China.
The business is divided into two different sectors:
1. The automobile sector, which includes the two brand sectors Volkswagen, with Bugatti, Skoda and Bentley and the Audi group including Seat, Lamborghini and Rolls Royce. Moreover, there is a sector for commercial vehicles.
2. Another sector is built up by the financial services that contain the Volkswagen Bank, car leasing programs and Europcar vehicle rental.
The main activity is the production and sale of passenger cars which forms about 90% of the business.
The Goal of the Volkswagen group is to return to the world’s leading automobile manufacturers by creating attractive, safe and environmentally sound vehicles.
This should be reached with help of a change in the policy that include the idea of a strict defined separation of the different section and moreover of the different brands that may lead to a more independent treatment.
The year 2005 has recorded an increase of vehicle deliveries by 3.2 % up to 5, 24 million which lead to a final turnover of 95, 3 billion euro.
Nevertheless the Volkswagen group is said to have missed the connection to the world’s leading automobile companies.
The main competitors and the relative size and position of Volkswagen
Once being part of the leading groups the Volkswagen group is no longer able to keep the track with their competitors like General Motors and Ford that still lead the world market but followed by Toyota that is rapidly closing on GM and forecasted to be the world leader by 2006 already.
Moreover,
Bibliography: http://de.wikipedia.org/wiki/Automobilindustrie#Bedeutende_Unternehmen http://www.wams.de/data/2006/02/19/848151.html?s=2 http://proquest.umi.com/pqdweb?index=0&did=995769301&SrchMode=1&sid=1&Fmt=3&VInst=PROD&VType=PQD&RQT=309&VName=PQD&TS=1141746309&clientId=25802 http://web.lexis-nexis.com/professional/form?_index=pro_en.html&_lang=en&ut=3319199203 http://reports.mintel.com/sinatra/reports/search_results/&type=RCItem http://www.volkswagen-ag.de/english/defaultIE.html http://www2.volkswagen-ir.de/Gesch_ftsberichte.537.0.html http://www.spiegel.de/wirtschaft/0,1518,404698,00.html http://www.competence-site.de/.../3c26e7f55f24138ac125691800380650/ 9f7151e95d814fd2c125694a007573b9