Volkswagen Group
Memorandum
To:
From:
Date:
Subject: Term Paper
_______________________________________________________________________
Attached please find the term paper on Volkswagen Group’s “Strategy 2018”, which is due on ______, in BUS 388N, Operations Management, Section.
The work and writing presented in this term paper, unless specifically specified in an appropriately cited footnote, endnote, or reference note, is solely mine.
Name
Volkswagen Group, one of the leading automobile manufacturers in the world, has been on an impressive incline in the market with a continuous rapid international expansion. Unlike other reigning companies such as Toyota Motor Corporation and General Motors, Volkswagen was on the brink of failure after a long period of mediocrity. After years of continuous lack of productivity in the late 1990’s and early 2000’s, along with the Great Recession that affected all automobile companies, Volkswagen Group formed the new path for the company titled, “Strategy 2018”. In the 2000’s sales tapered off due to competition, along with delays in product introductions and overall quality issues. 2005 sales alone had a reduction of approximately 37% from the prior 4 years.1 Even with its introduction of their 5 new products in 2006, productivity and profitably remained an issue. Between the struggling economy and high competition between them and the leading automobile companies, Volkswagen Group needed to make a change in their operations and management as a whole. “Strategy 2018” was then formed and supported by the Group as the next step to achieving supremacy of the automobile industry. Set by the Group’s CEO, Martin Winterkorn, the strategy focused on positioning Volkswagen as a global economic and environmental leader of the automobile industry. The plan set four goals to reach by the year of 2018 including to deploy intelligent innovations and technological advancements
To:
From:
Date:
Subject: Term Paper
_______________________________________________________________________
Attached please find the term paper on Volkswagen Group’s “Strategy 2018”, which is due on ______, in BUS 388N, Operations Management, Section.
The work and writing presented in this term paper, unless specifically specified in an appropriately cited footnote, endnote, or reference note, is solely mine.
Name
Volkswagen Group, one of the leading automobile manufacturers in the world, has been on an impressive incline in the market with a continuous rapid international expansion. Unlike other reigning companies such as Toyota Motor Corporation and General Motors, Volkswagen was on the brink of failure after a long period of mediocrity. After years of continuous lack of productivity in the late 1990’s and early 2000’s, along with the Great Recession that affected all automobile companies, Volkswagen Group formed the new path for the company titled, “Strategy 2018”. In the 2000’s sales tapered off due to competition, along with delays in product introductions and overall quality issues. 2005 sales alone had a reduction of approximately 37% from the prior 4 years.1 Even with its introduction of their 5 new products in 2006, productivity and profitably remained an issue. Between the struggling economy and high competition between them and the leading automobile companies, Volkswagen Group needed to make a change in their operations and management as a whole. “Strategy 2018” was then formed and supported by the Group as the next step to achieving supremacy of the automobile industry. Set by the Group’s CEO, Martin Winterkorn, the strategy focused on positioning Volkswagen as a global economic and environmental leader of the automobile industry. The plan set four goals to reach by the year of 2018 including to deploy intelligent innovations and technological advancements
Cited: Muller, Joann. "How Volkswagen Will Rule The World." Forbes. Forbes Magazine, 17 Apr. 2013. Web. 07 May 2014. "Strategy." Volkswagen Group. N.p., n.d. Web. 07 May 2014. "VW of America Moves Forward with 'Strategy 2018 ' Plan." VW of America Moves Forward with 'Strategy 2018 ' Plan. N.p., n.d. Web. 07 May 2014. "Volkswagen Group Makes Extensive Structural and Management Realignment." Volkswagen Group. N.p., n.d. Web. 07 May 2014. "VW Quarterly Profit Beats Estimates on Porsche Deliveries (3)." Bloomberg Business Week. Bloomberg, n.d. Web. 07 May 2014.